Download

Back to overview

Dornbracht presents IMO Welcome to your bathroom

Iserlohn / Cologne Dornbracht will be introducing an innovative range of fittings, which can fit into almost any living environment. The universal shape makes IMO a building block for individual bathroom design.

With IMO, Dornbracht is presenting a range of fittings that are truly unique and entirely versatile.. As with all Dornbract products, IMO combines the hallmarks of precision, proportion, materiality and functionality. The design unites two prevalent formal expressions, combining a round body with a right-angled lever and spout. This hybrid-shape design lends the series a universality, which appears modern, clear-cut and high-quality. The IMO product range provides a complete set of fittings and accessories for any bathroom application.

The name of the series, IMO refers to the web abbreviation of the expression ‘in my opinion’ . In e-mails, chats and Internet forums, the acronym makes it clear that this is not a statement of established facts, but rather (either exclusively or predominantly) a matter of personal points of view. The name IMO cites this expression, placing not the fitting, but the user’s individual view of life in the foreground. Their opinion, their tastes and their individual design style are what define IMO’s overall appearance.

Home is where the heart is. Being at home means being yourself, arriving at your destination, being at one with yourself. IMO places this individual need at the heart of the bathroom concept. For IMO therefore, six living environments have been developed, which act as non-binding design guidelines for different interpretation possibilities. With IMO, everybody has the chance to be the designer of their own bathroom environment and to lend it its own added value.

IMO’s versatility can clearly be seen in the various room concepts. Whether they are a young professional, a young family, a fashionable young girl, a sophisticated bachelor or the more mature, everyone has the opportunity to fit out their bathroom individually and with a high-quality range of Dornbracht fittings. The room concepts:

IMO Family – creative, natural and full of life. In this family bathroom, IMO embodies flexibility and strength.

IMO Single Man – masculine, independent and gallant. IMO fits smartly into this cosmopolitan world. The bathroom of the modern man may be seen as a refuge here. At the same time, it also acts as a space for reflecting the man’s personal style.

IMO Single Woman – feminine, sensual and self-assured. In this bathroom, IMO perfectly unites moments of relaxation and elegance. Bathing becomes a form of therapy, and the bathroom becomes the centre of well-being.

IMO Best Ager – quality, time and perfection. Life itself determines the demands on this bathroom environment. Mature design, uncompromising functionality and lively aesthetics. IMO sees maturity as enrichment.

IMO Young Professionals – young, urbane and easy-going. Young professionals are at home in this design world.
A relaxed dose of art and design classics meets fittings that simply radiate lightness and modernity.

IMO Teenage Girl – girly, spontaneous and cheerful. This bathroom is fun. Trendy accessories and friendly colours are set in charming contrast with IMO’s straightforward formal expression.

The design was created by Sieger Design.
IMO will be available as of January 2011.

About Dornbracht
Iserlohn-based Aloys F. Dornbracht GmbH & Co. KG is an international manufacturer of high-quality designer fittings and accessories for bathrooms and kitchens. The company frequently receives international design awards for its products, and since 1996, has also been acclaimed for its sustained commitment to culture. Since 2006, Dornbracht has been publishing a bathroom and kitchen edition of “Dornbracht - the SPIRIT of WATER”, which documents Dornbracht’s self-image as a company of cultural relevance and highlights the spectrum of the Dornbracht brand. A magazine and catalogue in one, the publication is the successful link between the inspiration, dialogue and innovation that characterizes Dornbracht’s unique approach and way of working.

Further information on Dornbracht and Dornbracht products as well as digital press releases are available in the internet at www.dornbracht.com or from the Dornbracht Press Office: Meiré und Meiré, Stephanie Eckerskorn / Aline Wenderoth, Lichtstr. 26-28, 50825 Cologne, T. +49(0)221 57770-416 / -402, Email: s.eckerskorn@meireundmeire.de / a.wenderoth@meireundmeire.de. Your contact at Dornbracht: Anke Siebold / Bettina Arzt / Nadine Piepenstock, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2118 / -2130 / -2119, E-mail: asiebold@dornbracht.de / barzt@dornbracht.de / npiepenstock@dornbracht.de.

In the family bathroom, IMO embodies flexibility and strength. The single-lever basin mixer consciously incorporates function into its formal expression.

Product design: Sieger Design
Photos: Thomas Popinger
Copyright: Dornbracht
By reducing everything to the essentials, IMO is distinguished in this masculine bathroom through purist forms: washstand fittings, glass holder and rain shower.

Product design: Sieger Design
Photos: Thomas Popinger
Copyright: Dornbracht
IMO fits into this feminine bathroom in a way that is sensual and self-assured. Bathing becomes a form of therapy.

Product design: Sieger Design
Photos: Thomas Popinger
Copyright: Dornbracht
Mature design turns the three-hole single-lever bath mixer for bath rim into a classic beauty.

Product design: Sieger Design
Photos: Thomas Popinger
Copyright: Dornbracht
When form and aesthetics harmoniously meet the demands: the single-lever bidet mixer from the new IMO product range from Dornbracht.

Product design: Sieger Design
Photos: Thomas Popinger
Copyright: Dornbracht
The first home, the first bathroom and the first Dornbracht fitting. The concealed single-lever shower mixer with shower set is part of the young person's bathroom.

Product design: Sieger Design
Photos: Thomas Popinger
Copyright: Dornbracht
A charming contrast between functional forms and friendly colours defines the teenage world surrounding the IMO basin fittings from Dornbracht.

Product design: Sieger Design
Photos: Thomas Popinger
Copyright: Dornbracht
Singel-lever Basin mixer.

Product design: Sieger Design
Photos: Lutz Tölle
Copyright: Dornbracht
Singel-lever Basin mixer.

Product design: Sieger Design
Photos: Lutz Tölle
Copyright: Dornbracht
Wall-mounted single basin mixer.

Product design: Sieger Design
Photos: Lutz Tölle
Copyright: Dornbracht
Three-hole singel-lever bath mixer for bath rim installation.

Product design: Sieger Design
Photos: Lutz Tölle
Copyright: Dornbracht
Schower with wall fixing

Product design: Sieger Design
Photos: Lutz Tölle
Copyright: Dornbracht
xStream singel-lever mixer for wall mounting with diverter.

Product design: Sieger Design
Photos: Lutz Tölle
Copyright: Dornbracht
Singel-lever bidet mixer.

Product design: Sieger Design
Photos: Lutz Tölle
Copyright: Dornbracht