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New to the Dornbracht PoS System: "Kitchen Fittings Cart"

Iserlohn / Cologne At Living Kitchen, the international trade fair in Cologne for industry experts and the public alike (imm 18 - 23 January 2011), fittings manufacturer Dornbracht is presenting the Kitchen Fittings Cart, a new tool for the Dornbracht PoS System.

The wheels of the Kitchen Fittings Cart enable it to be move quickly into different kitchen situations where it can actively support the consultation. When it is not needed for a consultation, it can assume an eye-catching position on the sales floor.

"The Kitchen Fittings Cart meets the standards of tremendous functionality and modularity that make the Dornbracht PoS System so exceptional," said Managing Director Andreas Dornbracht. "With its black sides, the cart also fits in visually to the striking overall presence of Dornbracht at Point of Sale and thus ensures that the brand and products are quickly recognisable."

The cart's modularly designed shelves (95 H x 120 L x 60 W) can be tailored to suit the individual consultation. These flexible presentation areas are outfitted with various Dornbracht fittings. There are two communication elements, a digital picture frame that can serve as video or slide show resource during a product presentation, and a prospectus dispenser where sales materials can be displayed directly beside the products.

The open design allows the shelves holding the fittings and accessories to be placed on both the upper and lower levels of the Kitchen Fittings Cart. A frame lays out the positions in which the various shelves can be placed. The rubber-coated wheels of the Kitchen Fittings Cart – in addition to being pleasantly quiet on hard floors – allow it to roll smoothly. The shelves made of white Corian can be positioned anywhere.

Professional partners can find out all the details about the new Dornbracht PoS System and the Kitchen Fittings Cart in a password-protected area of Dornbracht's internet site: www.dornbracht-professional.com.

About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with its headquarters in Iserlohn, is a globally active manufacturer of high-quality fittings and accessories for bathrooms and kitchens. The company regularly receives international design awards for its product designs and is also distinguished by its long-term commitment to cultural endeavours since 1996. Since 2006, the bathroom and kitchen edition of the "Dornbracht - the SPIRIT of WATER" publication has been regularly released, a publication which documents Dornbracht's vision as a company with cultural relevance and reflects the broad spectrum of the Dornbracht brand. Between being a magazine and a catalogue, the publication succeeds in combining the inspiration, dialogue and innovation that distinguishes thought and work at Dornbracht.

Further information on Dornbracht and Dornbracht products as well as digital press releases are available in the internet at www.dornbracht.com or from the Dornbracht Press Office: Meiré und Meiré, Stephanie Eckerskorn / Aline Wenderoth, Lichtstr. 26-28, 50825 Cologne, T. +49(0)221 57770-416 / -402, Email: s.eckerskorn@meireundmeire.de / a.wenderoth@meireundmeire.de. Your contact at Dornbracht: Anke Siebold / Bettina Arzt / Nadine Piepenstock, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2118 / -2130 / -2119,
Email: asiebold@dornbracht.debarzt@dornbracht.de / npiepenstock@dornbracht.de.

O1_POS The Kitchen Fittings Cart can be adapted to fit the particular needs of the situation. The first set-up option comprises a kitchen cart, a prospectus dispenser (not sure what this is?)and a selection of any five fittings

Concept: Meiré und Meiré
Photos: Tölle photography studio
Copyright: Dornbracht
02_POS The second set-up option includes the Kitchen Fittings Cart with a prospectus dispenser, a selection of any four fittings and a digital picture frame.

Concept: Meiré und Meiré
Photos: Tölle photography studio
Copyright: Dornbracht
03_POS The third option contains the Kitchen Fittings Cart and any six fittings.

Concept: Meiré und Meiré
Photos: Tölle photography studio
Copyright: Dornbracht
04_POS The digital picture frame can play video and slide shows.

Concept: Meiré und Meiré
Photos: Tölle photography studio
Copyright: Dornbracht
05_POS Current editions of Dornbracht - the SPIRIT of WATER or series-specific information can be placed in the prospectus dispenser.

Concept: Meiré und Meiré
Photos: Tölle photography studio
Copyright: Dornbracht