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ISH 2013: Success against counterfeit products – 35 copies of Dornbracht fittings seized during customs inspection

Iserlohn/Frankfurt am Main At this year’s ISH in Frankfurt (12-16 March 2013), on the very first day of the trade fair, 1,057 counterfeit items - including products, catalogues and digital data media - were seized during a customs inspection; among them 35 copies of Dornbracht fittings. As a market leader in the premium sector, the fittings manufacturer from Iserlohn is traditionally a victim of imitations. The successful Dornbracht classic Tara is a favourite among product counterfeiters, but the Supernova, released in 2009, is also among the products regularly counterfeited. For several years, the company has been pursuing counterfeits of its products and uses the customs inspection at trade fairs as an efficient means of combating product counterfeiting. "Imitations cost jobs," said Cornelis Friedrich, Risk Manager at Dornbracht. "We could create up to 100 new jobs at our location in Iserlohn if there were no copies of our fixtures on the market." The customs inspection began at 9:00 a.m. on the first day of the trade fair. By order of the Fittings Association (Fachverband Armaturen) of the German Engineering Federation (VDMA), 17 companies assisted by their legal advisors, the public prosecutor’s office and 30 customs officers inspected around 24 questionable trade-fair stands. The exhibits confiscated were immediately removed from the stands and will be destroyed once proceedings have been completed. In addition, security in the amount of EUR 23,000 was collected from the plagiarisers.

“With the annual customs inspection at ISH we want to send a clear signal against product counterfeiting. Imitators must be firmly called to account, because they are harming not only the companies they copy but unsuspecting customers as well”, explained Andreas Dornbracht, CEO at Dornbracht.

Dornbracht invests around EUR 100,000 per year in their own patents, brand protection and utility and design patents, and a further EUR 100,000 to take legal steps against product pirates. The company's main concern is to stop the sale and production of copied products in order to protect consumers and secure jobs. Over the last few years, a number of legal injunctions have been granted in Germany and abroad which prohibit the manufacture and sale of Dornbracht imitations. In addition to this, Dornbracht is committed to providing consumers with information and other resources, through affiliate membership in Action Plagiarius (www.plagiarius.de).

”A further security measure is the labelling of all Dornbracht fittings with the company logo,“ explained Cornelis Friedrich. ”That way, original products are then even more clearly distinguishable from imitations.“ Dornbracht also views investment in production - and thus the security of the production facilities in Germany - as an investment in the battle against product piracy. While design can be copied in part, the manufacturing quality of the Dornbracht brand and the ‘Made in Germany’ quality seal cannot.

Dornbracht at ISH / Hall 4.1, Stand G 54.

About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly-qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, the Company broadens its foundations of competence in the areas of design and water: technological progress in terms of connectivity and convenience, and prevention in terms of health and well-being, increasingly characterise the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.

More about Dornbracht online:
dornbracht.com - live.dornbracht.com - facebook.de/dornbracht - twitter.com/dornbracht - youtube.com/dornbracht

Dornbracht Press Office:
Meiré und Meiré, Stephanie Eckerskorn/ Nora Niemeier / Andrea Ruppert, Lichtstr. 26-28, 50825 Köln,
T. +49(0)221 57770 -416/ -507 / -408, Email: s.eckerskorn@meireundmeire.de / n.niemeier@meireundmeire.de / a.ruppert@meireundmeire.de. Your contact at Dornbracht: Bettina Arzt / Nadine Piepenstock/ Karen Heese-Brenner/ Anke Siebold-Laux, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2130 / -2119/ -2118/-143, Email: barzt@dornbracht.de / npiepenstock@dornbracht.de/ kheese-brenner@dornbracht.de/asiebold-laux@dornbracht.de

01_ZR A pirate copy of the Supernova by Dornbracht was confiscated. Cornelis Friedrich, Risk Manager at Dornbracht, and customs officer Gregor Berres with the imitation product.

Photos: Willi Müller-Sieslak
Copyright: Dornbracht
02_ZR A pirate copy of the Tara. Logic by Dornbracht confiscated by customs officials at ISH.

Photos: Willi Müller-Sieslak
Copyright: Dornbracht
03_ZR Also confiscated during the customs inspection at ISH were catalogues with images of counterfeit fittings by Dornbracht. By comparison, an image of the original Dornbracht product on the tablet computer at right.

Photos: Willi Müller-Sieslak
Copyright: Dornbracht
04_ZR A counterfeit Tara. Logic by Dornbracht, in matte black, confiscated by customs officials at ISH.

Photos: Willi Müller-Sieslak
Copyright: Dornbracht
05_ZR A counterfeit copy of Tara. Logic by Dornbracht confiscated by customs officials at ISH.

Photos: Willi Müller-Sieslak
Copyright: Dornbracht