Dornbracht Atelier: fittings manufacturer surprises with an extraordinary campaign

“One of a kind. Just like you.” – Dornbracht Atelier creates infinite freedom in the design of customised fittings. For the launch of its new business segment, the German manufacturer has developed an eye-catching campaign that is just as special as its unique designs.

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Express your own style
All channels are used to illustrate how Dornbracht Atelier can transform personal ideas and visions into expressive fittings. In the campaign motifs, different personality types interact with the products. Their characteristics range from progressive coolness to classic elegance – and are skilfully reflected in the design of the fittings.

Sensual and approachable
like never before The swan-inspired fitting, which attracts attention with its outstretched wings, reminiscent of an antique artefact, is a prime example of the concept: Its elegant appearance forms a harmonious ensemble with the confident coolness of the model. Another motif shows CYO framed in leather: Like the model pictured, the finish looks both unconventional and confident. In all the other images, the unique pieces are also staged sensually and close to the person, like a precious piece of jewellery. Individuality thus becomes the ultimate expression of luxury.

A new side of Dornbracht
“With this campaign, we are showing a new side of Dornbracht – more emotional and approachable than ever before. We are making it clear that people and their individual needs are at the centre of everything we do”, says Caroline Schmitt, CEO of Dornbracht. “The campaign is an invitation for our customers to experience the endless possibilities of Dornbracht Atelier as a source of inspiration, and to transform their own vision of a fitting into a reality – as unique and individual as they are themselves,” she continues.

Visions become a reality
For Dornbracht Atelier, the company relies on 75 years of experience and cooperation with competent partners. Working with unusual materials, finishes, manufacturing techniques, and shapes offers architects and designers endless design possibilities and produces completely unique fittings and handles. The handcrafted masterpieces can be realised from a quantity of just one.

Anya Wood Public Relations Limited
Anya Wood
Tel.: +44 7585 228987 
Email: anya@anyawoodpr.co.uk

Dornbracht
Julia Hesse
Tel.: +49 2371 433-2117
Email: press@dornbracht.com