Always A Step Ahead

The Dornbracht brand develops pioneering products and applications for bathroom, spa and kitchen. At the same time, it lives up to the claim of constantly re-thinking and cultivating life in these areas – technologically, aesthetically, and also in a cultural sense. In this context, Dornbracht takes a good look at contemporary art and culture and considers social megatrends such as demographic change, private preventive health care in your own home, digitalisation and the transformation of the bathroom into a private spa. This has kept the brand one step ahead of its time for more than 30 years.

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Aesthetic orientation: design in the bathroom

In the mid-eighties, Dornbracht initiates a change of paradigm within the industry. When Sieger Design develops Domani, it allows the brand to present the first fitting to be the object of conscious design. The series is consistently based on basic geometric shapes, and the circular hole in its mixer lever – much discussed at the time – creates quite a stir. Tara follows in 1992, allowing Dornbracht to further consolidate its leading role in matters of style. As an alternative to the popular single-lever mixers, the striking cross-handles and semi-circular shaped spout receive numerous design awards and become the most copied archetype of modern bathroom architecture in the world. Since then, Dornbracht has continuously set the standards in product design. As was the case most recently, with CL.1, the progressive range of fittings with a dynamic and sporty design language and interchangeable textured handles that offers a contemporary and pioneering response to the megatrend of individualisation.

Transforming Water: technology, ritual, experience
Starting from the realisation that a bathroom not only has a functional purpose, it is also and primarily a place of mental cleansing and regeneration, Dornbracht creates the MEM ritual bathroom in 2003. The brand puts the focus firmly on the individual and personal rituals, by dividing the bathroom into zones. 2009 is the first time that Dornbracht transfers the principle of zoning onto kitchen processes, and the Water Zones introduce to the private kitchen something that is similar to the separation of water-related working processes found in a professional kitchen.

Making it possible to experience the transforming effect water has on an individual. This claim becomes the starting point for further innovations, and when the eValve is launched in 2010, leads to a new digital water control, that as the Ambiance Tuning Technique (ATT), represents yet another milestone in the shaping and staging of the water. ATT makes it possible for the first time to combine different flow modes into pre-programmed scenarios of different water temperatures and volumes. An ordinary activity such as a morning shower becomes a sensory experience that is far from ordinary – such as with the Rain Sky rain panel, which elevates the rain shower concept to a new level.

Driven by formative future megatrends – such as demographic change and the resultant necessity for taking responsibility for your own preventive health care – Dornbracht opens up further opportunities to individualise the way in which water is presented in 2013, with Smart Water. The consistent development of this approach is called Private Spa – a concept showcased by Dornbracht in 2016 at the Salone del Mobile. With the company’s specialised products and technologies, you do not have to be in an exclusive spa to experience the effectiveness of water, you can do so in your own home – from revitalising Kneipp applications with an affusion pipe, to therapeutic foot baths, to exceptional shower experiences created by special water choreographies that are summoned at the touch of a button.

“It is about always being different and not in any way comparable” – according to Matthias Dornbracht, this is the most important driving force for the brand’s innovative capacity, which is showing no signs of diminishing as the years go by. Because as Matthias Dornbracht says, there is no lack of ideas for the future, “we only have to implement them”.

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