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Dornbracht presents IMO Welcome to your bathroom

Iserlohn / Cologne Dornbracht introduces IMO an innovative range of fittings, which can fit into almost any living environment. The universal shape makes IMO a building block for individual bathroom design.

With IMO, Dornbracht is presenting a range of fittings that are truly unique and entirely versatile. As with all Dornbract products, IMO combines the hallmarks of precision, proportion, materiality and functionality. The design unites two prevalent formal expressions, combining a round body with a right-angled lever and spout. This hybrid-shape design lends the series a universality, which appears modern, clear-cut and high-quality. The IMO product range provides a complete set of fittings and accessories for any bathroom application.

The name of the series, IMO refers to the web abbreviation of the expression ‘in my opinion’. In e-mails, chats and Internet forums, the acronym makes it clear that this is not a statement of established facts, but rather (either exclusively or predominantly) a matter of personal points of view. The name IMO cites this expression, placing not the fitting, but the user’s individual view of life in the foreground. Their opinion, their tastes and their individual design style are what define IMO’s overall appearance.

Home is where the heart is. Being at home means being yourself, arriving at your destination, being at one with yourself. IMO places this individual need at the heart of the bathroom concept. For IMO therefore, six living environments have been developed, which act as non-binding design guidelines for different interpretation possibilities. With IMO, everybody has the chance to be the designer of their own bathroom environment and to lend it its own added value.

IMO’s versatility can clearly be seen in the various room concepts. Whether they are a young professional, a young family, a fashionable young girl, a sophisticated bachelor or the more mature, everyone has the opportunity to fit out their bathroom individually and with a high-quality range of Dornbracht fittings. The room concepts:

IMO Family – creative, natural and full of life. In this family bathroom, IMO embodies flexibility and strength.

IMO Single Man – masculine, independent and gallant. IMO fits smartly into this cosmopolitan world. The bathroom of the modern man may be seen as a refuge here. At the same time, it also acts as a space for reflecting the man’s personal style.

IMO Single Woman – feminine, sensual and self-assured. In this bathroom, IMO perfectly unites moments of relaxation and elegance. Bathing becomes a form of therapy, and the bathroom becomes the center of well-being.

IMO Best Ager – quality, time and perfection. Life itself determines the demands on this bathroom environment. Mature design, uncompromising functionality and lively aesthetics. IMO sees maturity as enrichment.

IMO Young Professionals – young, urbane and easy-going. Young professionals are at home in this design world. A relaxed dose of art and design classics meets fittings that simply radiate lightness and modernity.

IMO Teenage Girl – girly, spontaneous and cheerful. This bathroom is fun. Trendy accessories and friendly colors are set in charming contrast with IMO’s straightforward formal expression.

The design was created by Sieger Design.

About Dornbracht
Iserlohn-based Aloys F. Dornbracht GmbH & Co. KG is an international manufacturer of high-quality designer fittings and accessories for bathrooms and kitchens. The company frequently receives international design awards for its products, and since 1996, has also been acclaimed for its sustained commitment to culture. Since 2006, Dornbracht has been publishing a bathroom and kitchen edition of “Dornbracht - the SPIRIT of WATER”, which documents Dornbracht’s self-image as a company of cultural relevance and highlights the spectrum of the Dornbracht brand. A magazine and catalog in one, the publication is the successful link between the inspiration, dialogue and innovation that characterizes Dornbracht’s unique approach and way of working.

Further information on Dornbracht and Dornbracht products as well as digital press releases are available in the internet at or from the Dornbracht Press Office: Meiré und Meiré, Stephanie Eckerskorn / Aline Wenderoth, Lichtstr. 26-28, 50825 Cologne, T. +49(0)221 57770-416 / -402, Email: / Your contact at Dornbracht: Anke Siebold / Bettina Arzt / Nadine Piepenstock, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2118 / -2130 / -2119, E-mail: / /