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The iconic MEM fitting gets a makeover: Dornbracht creates new key products for bathroom planners

The essentials at a glance:

The innovation: New Cyprum finish and MEM refinement
The special feature: first pink gold finish and refinement of an iconic fitting
Product concept and design: Sieger Design
Available for delivery: Spring 2014


Eleven years after the introduction of MEM in 2003, this iconic fitting series now beams with a new glow: Dornbracht has reviewed MEM’s formal aesthetic elements, adding products to the series, and creating a new key finish for bathroom planners and their clients in 'Cyprum' - a finish in pink gold made with 18-carat gold and copper.

What follows form? What value do things need in a time where good design and well-thought-out function are presumed as self-evident? These reflections formed the point of departure in 2003 for the development of the original MEM. With the flat, broad outlet and an understated aesthetic, the fitting has since established itself as one of the most successful series in the Dornbracht portfolio.

Now, MEM has been finessed with contemporary adjustments in design and functionality. True to its guiding principle - 'reduce everything to the essentials, but don't eliminate the poetry' - Dornbracht has implemented variations of the body of the fitting for single-lever mixers and bidet fittings, and of the lever for all MEM family, adapted proportions and optimised technology.

With the rosette dimensions adapted to 60x60 mm, Dornbracht has made an important step towards digital combinations with MEM: All MEM products can now be combined with outlets and controls with other designs and from other series, e.g. the Water Modules introduced in 2013 under the motto: 'Personal needs, individual spaces', or the Smart Water digital control technology. For the client, this means even more freedom in the design and application of an individual selection. For bathroom planners and specialist retailers, it opens up new opportunities for display and product combinations.

As part of this finessing process, Dornbracht is also introducing a new, galvanic finish that will first be available exclusively to MEM and, later on, to other, select series. Cyprum is a highly reflective finish combining 18-karat fine gold with genuine copper. The pink gold hue speaks of elegance, luxury and beauty; in the market, it stands out as a unique finish variation. Furthermore, with Cyprum, Dornbracht has created a product that marries the growing relevance of copper hues in interior design, and brings them for the first time into the habitats of the bathroom (and kitchen). Cyprum finishes will create luxurious key products, central in the display area and new, engaging alternatives during the customer consultation.

In addition, there are two completely new product types to complement the MEM series.  A new free-standing bathtub mixer with flow spout and bar-type, and hand-held shower head emphasises the purist language of design of the fitting series with its black matte finish.  The 3-hole mixer for the bathtub edge broadens the selection for bathroom planners and their clients by adding a new, easy to use and operate, alternative. 

From February 2014, the refined MEM designs will be available in a variety of finishes: chrome, platinum, platinum matte and the new pink gold hue Cyprum.

About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, the Company broadens its foundations of competence in the areas of design and water: technological progress in terms of connectivity and convenience, and prevention in terms of health and well-being, increasingly characterise the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.

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