MEM’s clean, organic form is reminiscent of the most natural form of water presentation: a spring. The fitting has always represented originality and naturalness – it has an elementary and genuine aesthetic appeal. To mark its twentieth birthday, we are presenting MEM in a new architectural setting that continues this idea.
Originality and naturalness are the key themes of the MEM architecture. Dornbracht used artificial intelligence (AI) for the first time in its development. Fed with millions and millions of details, AI roots itself in the collective consciousness and creates something new: fantastic visual worlds that appear strange, yet familiar. These visual worlds were the initial source of inspiration for the new lead bathroom architecture: /imagine. The creative process is based on a collaboration between man and machine: AI-based suggestions were evaluated, modified and returned as feedback.