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Bathroom architecture, with tailored needs in mind: configure with Dornbracht

The essentials at a glance:

The subject: Sampling (Individual bathroom architecture)
The new development: Bathroom design responding to individual needs
The vision: The bathroom as a place for relaxation, skin and body care and preventive health measures
The focus: Options for combining applications, outlets and controls choosing from different designs and series


With a design offer that includes a range of specific designs, specialised products, and added comfort through digital technology, Dornbracht provides the creative freedom necessary to produce a bathroom responding to each user's personal taste and requirements. This individual configuration service allows individual needs to dictate the design and functional possibilities in each bathroom.

Individuality has become a megatrend. The focus is on the human being and his/ her personal needs; life is now shaped according to one's own desires and individual requests.

Based on a precise and engaging language describing each design series, Dornbracht uses the term 'Sampling' to describe the approach to individual configuration. The term 'Sampling', borrowed from English, represents a general possibility of individual combinations (of products). Musicians use the term to describe a repurposing of sounds that already exist; in the art world, 'sampling' refers to an art stile that assembles various elements to create a new work.

In bathroom design, 'sampling' refers to the adaptation of individual bathroom architecture to the needs of the client. The bathroom has evolved from a functional space to a significant living area. An intimate place for relaxation, skin and body care and preventive health measures, designed to its user's personal taste; shower or bathe? Relax or rejuvenate? Gentle flow or invigorating stream? To wash your hair in the shower, or at the washstand? Today, the bathroom can be partitioned and fitted out to suit the owner's individual tastes.

Dornbracht has been investigating the zoning of the bathroom for many years. The individual activity spaces of 'cleansing', 'showering', 'bathing' and 'foot bath' are specially co-ordinated to respective tasks. The focus is on human rituals and activities. At Dornbracht, we refer to this approach as 'ritual architecture'. 

The introduction of Symetrics, in 2009, also marked the start of a new, individual understanding of bathroom architecture at Dornbracht: from the bathtub to the shower, and from the shower to a complex experience of water. Thanks to the arrangement of freely selectable elements, the modular Symetrics system laid the foundation for the flexible sampling idea that characterises Dornbracht product portfolio to this day.

Thanks to unified design across all of its products, Dornbracht allows for a multi-design, multi-series interplay on a modular basis. Products from different series can be combined with one another and used universally: just as an example, the flow spout on the Deque series foot bath, the MEM fitting on the wash stand and the towel rack by Symetrics on the wall is just one possibility among many for shaping the bathroom to suit personal needs. There are no limits to the combinations of function and design that can be achieved.

The same principle applies to the products’ functionality. Alongside conventional, mechanical controls, many applications can also be operated using new, digital controls – the Smart Tools. Water temperature and flow can be precision-controlled with a single flick of the wrist; useful pre-set settings and complex choreographies can be activated at the press of a button. The language of design behind the controls is timelessly discreet as well, whether mechanical or digital, with control dials and display switches in unobtrusive forms to fit seamlessly in an individual bathroom design.

Dornbracht offers variations for every style of finishes, too: depending on the series, available finishes can include chrome, platinum, platinum matte, black matte or champagne. A new, luxurious finish variation will be added to the Dornbracht portfolio in 2014.

Bathroom architecture is individualised not only through flexible sampling of series, functions and designs, but through more specific products as well. Under the heading of 'Water Modules', Dornbracht has developed new, specialised outlets that are precision-tuned to bathroom rituals and activities: for instance, a retractable faucet for shower, wash stand and foot bath enables invigorating forehead, arm, calf or thigh treatments based on the hydrotherapy approach developed by Sebastian Kneipp. A retractable, hand-held shower head with a broad water jet has been developed specially for hair washing at the wash stand. The pivoting outlet on the wash stand can be used not only for hand washing but also converts into a mouth rinse with a flick of the wrist.

With Sampling, Dornbracht adds a new dimension to individual bathroom design. The focus is on the user, and the bathroom is configured anew with the personal requirements of the user in mind.

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About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, the Company broadens its foundations of competence in the areas of design and water: technological progress in terms of connectivity and convenience, and prevention in terms of health and well-being, increasingly characterise the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.

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Dornbracht Press Office:
Meiré und Meiré, Nora Niemeier / Andrea Ruppert, Lichtstr. 26-28, 50825 Cologne, Germany
T. +49(0)221 57770 -507 / -408, Email: /
Your contact at Dornbracht: Inga Liesenjohann/ Nadine Piepenstock/ Karen Heese-Brenner/ Anke Siebold-Laux, Köbbingser Mühle 6, 58640 Iserlohn, Germany T. +49(0)2371 433-2169 / -2119/ -2118/-143,
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01_Sampling_Dornbracht Functions, finishes and designs from different series can be combined with one another and used universally. There are no restrictions to the achievable combinations of Dornbracht Copyright: Dornbracht
02_Sampling_Dornbracht The introduction of Symetrics, in 2009, marked the start of a new, individual understanding of bathroom architecture for Dornbracht. Symetrics modular system laid the foundation for the idea of flexible sampling that characterises the Dornbracht product portfolio today. Copyright: Dornbracht
With 'Water Modules', Dornbracht has created specific products that are precision-tuned to respond to diverse bathroom rituals and activities: In the shower, a special faucet can perform treatments to the calf and thigh, based on the hydrotherapy approach developed by Sebastian Kneipp. Copyright: Dornbracht
04_Sampling_Dornbracht More comfort and individuality in the bathroom are offered: alongside conventional, mechanical controls, many applications can be operated using digital controls developed by Dornbracht – the Smart Tools. Copyright: Dornbracht
05_Sampling_Dornbracht A retractable hand-held showerhead with a particularly broad water jet was developed specially for hair washing at the washstand. Copyright: Dornbracht