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Individual freedom in the bathroom – Configuring with the Dornbracht online product advisor

The essentials at a glance

The subject: Sampling (Individual bathroom design)
The innovation: Service tool for architects, planners and retail partners (online product advisor)
The vision: Comfort through individual configuration
The focus: Options for combinations across designs and series (modular principle)
The availability: February 2014, at


Dornbracht is advancing the individual configurability of the bathroom and introducing a new service tool for architects, planners and retail partners: beginning in February 2014, the online product advisor, in the business-customer portal at, guides users through the Dornbracht product portfolio and makes it easy to configure applications for wash stand, shower and tub to suit the customer's needs.

Based on a precise and engaging language describing each design series, Dornbracht uses the term 'Sampling' to describe the approach to individual configuration. The term 'Sampling', borrowed from English, represents a general possibility of individual combinations (of products). Musicians use the term to describe a repurposing of sounds that already exist; in the art world, 'sampling' refers to an art stile that assembles various elements to create a new work.

In bathroom design, 'Sampling' refers to individual bathroom design adapted to the needs of the client. Designs and functions can be combined as desired individualise the bathroom. The online product advisor professionalises sampling for architects, planners and retailers.

Functional areas can be designed responding to customer requests step by step: How many outlets will be needed, and which ones? Should they be controlled mechanically or electronically? What are the customer's preferences in terms of design and finish? What about accessories, and what flush-mounted products are needed?

An order list forming the basis for the customer order is then generated with a click of the mouse. The clearly arranged user interface and simple, intuitive operation make the product advisor a much needed service tool.

Dornbracht's overall focus on configuration is intensifying. With 'Water Modules', in 2013, Dornbracht developed new, specialised outlets that are precision-tuned to address personal needs in the bathroom. a retractable faucet for shower, wash stand and foot bath, a retractable hand-held shower head and a pivoting outlet for the wash stand, are all products designed to individualise bathroom architecture to reflect the users' requirements – in keeping with the motto, 'Personal needs, individual spaces'.

Thanks to the unified language of design across all of its products, Dornbracht allows a multi-design, multi-series interplay on a modular basis. Products from different series can be combined with one another and used universally; there are no limits to the combinations of function and design that can be achieved. The same principle applies to the products’ functionality: alongside conventional, mechanical controls, many applications can also be operated using new, digital controls – the Smart Tools. With pre-set programmes and personally selected functions, they create added comfort and individuality. Dornbracht offers an array of variations for every style in the area of finishes, too: depending on the series, finishes in chrome, platinum, platinum matte, black matte or champagne are available.

The bathroom has evolved from a functional space into an important living area, designed according to the personal requests of its user. Around 10 years ago, Dornbracht started introducing ritual architecture and bathroom zoning into a variety of activity spaces. This leitmotif is consistently pursued to this day, with specific products and modern configuration options. The new online product advisor makes a significant contribution, as a service tool for architects and retailers.

The online product advisor is available at from the beginning of February 2014.

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About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, the Company broadens its foundations of competence in the areas of design and water: technological progress in terms of connectivity and convenience, and prevention in terms of health and well-being, increasingly characterise the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.

More about Dornbracht online: - - - -

Dornbracht Press Office:
Meiré und Meiré, Nora Niemeier / Andrea Ruppert, Lichtstr. 26-28, 50825 Cologne, Germany
T. +49(0)221 57770 -507 / -408, Email: /
Your contact at Dornbracht: Inga Liesenjohann/ Nadine Piepenstock/ Karen Heese-Brenner/ Anke Siebold-Laux, Köbbingser Mühle 6, 58640 Iserlohn, Germany T. +49(0)2371 433-2169 / -2119/ -2118/-143, Email: /

01_Product Advisor_Dornbracht With the online product advisor developed by Dornbracht, functional areas in the bathroom can be designed to individual specifications, step by step. First, the user can select a particular activity space – shower, washstand or bathtub – offering alternative product combinations that can be selected. Copyright: Dornbracht
02_Product Advisor_Dornbracht Selecting multiple outlets: The product advisor by Dornbracht can be used to select one or more outlets based on any application and desired results. Copyright: Dornbracht
03_Product Advisor_Dornbracht The online product advisor can be used to define outlet controls: along with conventional, mechanical controls, the product advisor can be used to select Smart Tools, the electronic operation technology developed by Dornbracht. Copyright: Dornbracht
04_Product Advisor_Dornbracht What is the customer's desired language of design? The online product advisor offers an overview of Dornbracht’s specific series available for use in configuration. Copyright: Dornbracht
05_Product Advisor_Dornbracht Detailed questions about accessories and finishes define specifics of a desired arrangement. An order list forming the basis for the customer order is then generated with a click of the mouse. Copyright: Dornbracht