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Success against product pirates: 30 copies of Dornbracht fixtures discovered in customs inspection on first tradeshow day of the ISH in Frankfurt

Iserlohn/Frankfurt a.M. At this year's ISH trade fair in Frankfurt (March 15 – 19 2011), 207 product copies were discovered during a customs inspection on the first day of the fair, 30 of them were copies of Dornbracht fixtures. As market leader in the premium sector, the Iserlohn-based fittings manufacturer is regularly a victim of imitations. The successful Dornbracht classic Tara is a favorite of product pirates, but the Supernova, released in 2009, is now also among those products which are regularly counterfeited. That is why for many years now the company has been taking extra steps to tackle product piracy. Customs inspections at trade fairs are one of the most effective ways of combating piracy activities. "Imitations cost jobs," said Cornelis Friedrich, Risk Manager at Dornbracht. "We would be able to create up to 100 new jobs at the Iserlohn location if there were no copies of our fittings on the market." The customs inspection on the first day of the trade fair began at 9 a.m. Together with 20 member companies and their legal advisors, 33 customs officers carried out inspections of around 550 stands. The imitation products were immediately seized and removed from the stands and
following legal proceedings will then be destroyed.

Dornbracht invests around 100,000 euro’s per year in their own patents, brand protection and utility and design patents. A further 100,000 euro’s is put towards taking legal steps against product pirates. The company's main concern is to stop the sale and production of copied products in order to protect consumers and secure jobs. Over the last few years, a number of legal injunctions have been granted in Germany and abroad which prohibit the manufacturing and sale of Dornbracht imitations. Furthermore, Dornbracht is committed to providing consumers with information and are an affiliate of Action Plagiarius (www.plagiarius.de). "A further security measure is the labeling of all Dornbracht fittings with the company logo," explained Cornelis Friedrich. "Original products are then even more clearly distinguishable from imitations." Dornbracht also considers investment in production and thus the security of the production facilities in Germany to be an investment in the battle against product piracy. While design can be copied, the manufacturing quality of the Dornbracht brand and the "Made in Germany" quality seal cannot.

About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with its headquarters in Iserlohn, is a globally active manufacturer of high-quality fittings and accessories for bathrooms and kitchens. The company regularly receives international design awards for its product designs and is also distinguished by its long-term commitment to cultural endeavours since 1996. Since 2006, the bathroom and kitchen edition of the "Dornbracht - the SPIRIT of WATER" publication has been regularly released, a publication which documents Dornbracht's vision as a company with cultural relevance and reflects the broad spectrum of the Dornbracht brand. Between being a magazine and a catalog, the publication succeeds in combining the inspiration, dialogue and innovation that distinguishes thought and work at Dornbracht. Further information on Dornbracht and Dornbracht products as well as digital press releases are available on the internet at www.dornbracht.com or from the Dornbracht Press Office: Meiré und Meiré, Nora Niemeier / Burcu
Güvenc, Lichtstr. 26-28, 50825 Cologne, T. +49(0)221 57770- 507 / -432, E-Mail: n.niemeier@meireundmeire.de / b.guevenc@meireundmeire.de. Your contact at Dornbracht: Anke Siebold / Bettina Arzt / Nadine Piepenstock, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2118 / -2130 / -2119, E-Mail: asiebold@dornbracht.de / barzt@dornbracht.de / npiepenstock@dornbracht.de.
01_ZR A counterfeit of the Tara from Dornbracht was seized. Cornelis Friedrich, Risk Manager at Dornbracht, and customs officer Stefan Pranzas with the imitation product.

Photos: Alexander Schier
Copyright: Dornbracht
02_ZR Customs officer Silke Langebartels seizes two copies of the Dornbracht Tara at the ISH.

Photos: Alexander Schier
Copyright: Dornbracht
03_ZR Thomas Richter, Head of Business Development at Dornbracht, with a seized copy of the Supernova bathtub flow spout. The Supernova range from Dornbracht was first unveiled at ISH 2009 in Frankfurt.

Photos: Alexander Schier
Copyright: Dornbracht
04_ZR Customs officer Christian Buss seizes a pirate copy of the Supernova bathtub flow spout.

Photos: Alexander Schier
Copyright: Dornbracht