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Dornbracht at Cersaie 2012: 160 square meters of Pure Inspiration

Iserlohn/Bologna At this year's Cersaie trade fair in Bologna, Italy, (September 25-29, 2012) Dornbracht will present its current array of innovative new products within the context of the high-design booth architecture that the international audience of trade professionals have come to admire and expect from the brand. Within Dornbracht's Stand – #B79 in Hall 35 –  the Iserlohn-based company will showcase bathroom and kitchen fittings, bathroom accessories and two Ambiance Tuning Technique (ATT) applications in operation within eight product and experience zones. Dornbracht will also host guests in a separate café area for discussions and the constructive exchange of ideas. "We are looking forward to showcasing our current product innovations to Cersaie's international trade attendees ", said managing director Andreas Dornbracht. "These include the SELV and DEQUE series and, in particular, the Horizontal and Vertical Shower solutions based on the choreographic capabilities of our ATT technology. These innovative new products will also share the spotlight with an iconic and enduring design, Tara, on our stand at the fair. The Tara series is our classic fitting; this year, it celebrates its twentieth anniversary."

Cersaie, in the northern Italyian city of Bologna, boasts more than 1,000 exhibitors from nearly 140 countries, making it one of the most important international trade fairs for the bathroom fittings and ceramics sectors. The latest products and trends are on display every year at the "International Trade Exhibition for Ceramic Tiles and Bathroom Furnishings". This year, Cersaie will celebrate its thirtieth anniversary; more than 80,000 trade visitors are expected.


An overview of the Dornbracht trade fair program:

SELV
SELV is a new, modern range of products that satisfies the desire for new openness, simplicity and honesty. The use of materials, functionality and design take a back seat in the room that is home to the fitting. SELV allows the focus to be on the individual and personal design idea of the user, the architect or the interior designer.

Horizontal Shower ATT and Vertical Shower ATT in operation
Horizontal Shower ATT is a new application for the cutting-edge Ambiance Tuning Technique (ATT) shower technology - a reclining shower. Dornbracht enhances the conventional showering experience of a vertical shower by making it horizontal, once again setting the trend for showering. The two applications each combine specific outlet points with different flow modes in a variety of choreographies. There are three pre-programmed choreographies to choose from, with varying water temperatures, intensities and quantities, to produce either a balancing, energizing or de-stressing effect.

DEQUE
The distinguishing feature of DEQUE is its strict design language that reduces to the flat, wide spout. The new, low fitting lies close to the basin, directing attention to the essential element of this series – the presentation of the water. Four applications are on show to act as inspiration to architects, planners and developers for possible product environments.

Gentle accessories
Gentle stands for simplicity, lightness and permanence. The soft, natural design accompanies you through the day, without intruding. This also applies to the accessories. Their new, high-quality combination of polished chrome and colorful, matt plastic materials reflects the Gentle claim to "everyday elegance". The plastic comes in a choice of four colors that further emphasize the natural and unobtrusive design language of the accessories.

Bathroom series overview
This product zone provides an informative overview of the Gentle, IMO, Tara., Supernova and MEM fittings, as well as the modular Symetrics system.

Performing Water
The Performing Water program concept represents Dornbracht's expertise with water in the bathroom, in particular the variety of forms that Dornbracht products use to bring water to people. Water in the form of rain. Water in a clear and powerful cascade. Water in an extensive or powerfully pulsating stream. Water in a gentle pearl stream, with individual jets. These vastly different encounters with the element of water are on show at Cersaie.

20 years of Tara
In addition to current innovative products, Dornbracht is also showcasing a unique classic that is celebrating an anniversary this year. 20 years of Tara – a fitting that like no other has shaped the reputation of Dornbracht as a trend-setting manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Tara has become the archetypal modern bathroom fitting and has received numerous international design awards. At least as numerous are the times that the series has been copied throughout the world.


See the separate product press releases for further details of the individual products.


about Dornbracht
Iserlohn-based Aloys F. Dornbracht GmbH & Co. KG is an internationally active, family-run manufacturer of high-quality designer fittings and accessories for bathrooms and kitchens. Highly qualified employees and state-of-the-art production technologies guarantee top-level manufacturing quality. Continuous advances in production and technology support Dornbracht's claim to be the leading innovator in the sector. Dornbracht regularly receives international design awards for its products; since 1996, it has also become well-known for its long-term commitment to art and culture. A bathroom and kitchen edition of the "Dornbracht – the SPIRIT of WATER" publication has appeared regularly since 2006, expressing Dornbracht's self-perception as a company with a cultural role to play and drawing attention to the Dornbracht brand portfolio. A magazine and a catalog in one, the publication succeeds in documenting the connection between inspiration, dialog and innovation that distinguishes the way Dornbracht thinks and works.


Further information on Dornbracht and Dornbracht products, as well as digital press releases, are available on the Internet at www.dornbracht.com or from the Dornbracht Press Office: Meiré und Meiré, Nora Niemeier / Burcu Güvenc, Lichtstr. 26-28, 50825 Köln, Tel. +49(0)221 57770- 507 / -432, E-mail: n.niemeier@meireundmeire.de / b.guevenc@meireundmeire.de. Your contact at Dornbracht: Bettina Arzt / Nadine Piepenstock/ Karen Heese-Brenner, Köbbingser Mühle 6, 58640 Iserlohn, Tel. +49(0)2371 433-2130 / -2119/ -2118, E-mail: barzt@dornbracht.de / npiepenstock@dornbracht.de/ kheese-brenner@dornbracht.de