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ISH 2013: Hot, cold, click! Dornbracht is shaping the new, digital future in the bathroom

The essentials at a glance:
The trade fair: ISH 2013
The theme: Culturing Life
The innovations: Smart Water and Personal Needs, Individual Spaces
Stand: Hall 4.1, Stand G 54
IserlohnAt the ISH international trade fair (12-16 March 2013), Dornbracht presents new products for the bathroom for 2013 and reorients itself for the future with its new brand claim, 'Culturing Life'. Bathroom and kitchen culture are being developed further – ideas of today for the needs of tomorrow.

The world has changed. Not only rapid, digital change plays a role here, but the megatrend of healthiness also influences our life. Dornbracht is contributing to this process of cultural redesign and is adding to its foundations in design and water competence: technological progress, in terms of connectivity and convenience, and prevention, in terms of health and well-being, increasingly characterize the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The new brand vision: "Culturing Life".

Dornbracht Bathroom – Aesthetics, beauty and care
Supplemental to its new brand vision, with 'Aesthetics, beauty and care' Dornbracht defines a claim specific to the habitat of the bathroom. Aesthetics, beauty and care are key elements at the heart of its product-development efforts. At ISH, this standard will become visible for the first time in several new products for the bathroom: Smart Water and the new, specialized water outlets.

Personal needs, individual spaces
The new, specialized outlets for the 'Cleansing', 'Showering', 'Bathing' and 'Foot Bathing' zones are precisely tailored to the needs characteristic of the respective activity space. The aim is to develop even better, more intelligent and more specific forms for the presentation of water. The foundation of this effort is the formal stringency of the Dornbracht aesthetics, which permits the combination of products across designs and series. This makes the product portfolio a unique, modular construction kit for people's individual needs.

Smart Water
Smart Water stands for the vision of enlisting the numerous possibilities and opportunities for digitization of applications in the bathroom (and kitchen) – and advancing these even further. This intelligent technology networks components in the bathroom with one another, making applications convenient to simplify and individualize. The basis for this are the Smart Tools that Dornbracht has developed. The interface consists of two control dials to control temperature and water volume, along with one or more displays with switching functions.

Dornbracht Kitchen – Eat, drink & think
Alongside its innovations for the bathroom, Dornbracht also transfers digital possibilities to other areas of competence - the kitchen. At ISH, the company will present innovations for the kitchen based on the Smart Water technology - applications that facilitate and simplify work processes. The best example of this: eUnit Kitchen. The first, electronic product solution optimizes work processes with digitally controlled fittings and is characterized by intuitive, easy-to-use controls. Supplemental to this, Pivot, the new premium fitting with a 360° radius of activity, illustrates the redefinition of flexibility in the kitchen.

The trade-fair stand
The trade-fair stand presents the product innovations for the bathroom and kitchen in a scaled-back, clear setting. The focus is on Smart Water and the new water outlets. In the Smart Water area, four consultation counters are available to introduce trade-fair visitors to the new digital operation technology. In process-driven kitchen situations, visitors can experience the eUnit Kitchen in operation and be inspired by still other innovations for the kitchen. Under the title 'Connected Comfort', project partners Dornbracht and Gira present an interplay of water, light and sound scenarios to illustrate, with the assistance of the Revox and Brumberg companies, how building technologies can be networked with one another.

Also at ISH, for the first time Dornbracht is also presenting a 'Culture Walk' that illustrates the path the company has taken to become an innovator and driving force for the industry. This makes clear how the long-running cultural commitment under the aegis of Culture Projects has continuously provided new inspirations – from the beginnings down to the present day: Dornbracht 'Culturing Life'.

You will find details on innovations for the bathroom and kitchen in the respective press releases.

Dornbracht at ISH
ISH (12-16 March 2013)
Hall 4.1, Stand G 54

About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly-qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, the Company broadens its foundations of competence in the areas of design and water: technological progress in terms of connectivity and convenience, and prevention in terms of health and well-being, increasingly characterize the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.

More about Dornbracht online: - - - -

Dornbracht Press Office:
Meiré und Meiré, Stephanie Eckerskorn/ Nora Niemeier / Andrea Ruppert, Lichtstr. 26-28, 50825 Cologne, Germany
T. +49(0)221 57770 -416/ -507 / -408, E-Mail: / / Your contact at Dornbracht: Bettina Arzt / Nadine Piepenstock/ Karen Heese-Brenner/ Anke Siebold-Laux, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2130 / -2119/ -2118/-143, EMail: /