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MEM, an icon among fittings, in a new lustre: luxury and sensuality with hues of pink gold in the bathroom

The essentials at a glance:

The innovation: New Cyprum finish and MEM refinement
The special feature: first pink gold finish and refinement of an iconic fitting
Product concept and design: Sieger Design
Available for delivery: Spring 2014



ISERLOHN

With a new finish, Dornbracht has applied the growing copper trend to the bathroom and kitchen: 'Cyprum' is a highly reflective finish made from 18-carat fine gold with genuine copper. The pink gold hue exudes elegance, luxury and sensuality. At the same time, the form of the series has been reworked and enhanced by the addition of two new product types.

After several years of interior design being dominated by cool whites and metallics, such as silver, steel and aluminium, warm and glowing hues of pink gold and copper are now experiencing a renaissance. These finishes symbolise elegance and beauty while at the same time bring warmth, intimacy and a familiar, natural feeling. This shift in trend is carrying over to all areas in design and in everyday life.

Dornbracht has honed in on this trend, transporting its MEM fitting series – eleven years after its introduction in 2003 – into a shiny future with 'Cyprum': 18-carat pink gold and copper are used to produce this new finish, injecting it with a fine and exquisite lustre. The name Cyprum is inspired by the latin name of copper, 'cuprum'. Initially, 'Cyprum' will be available exclusively for MEM, and later made available to other, select series.

Along with the introduction of 'Cyprum', the MEM series is also complemented by a 3-hole mixer for the edge of the bath and a completely new product type for Dornbracht: a free-standing bath mixer with flow spout and bar-type, hand-held shower head.

MEM has also been finessed in its design and functionality. True to its guiding principle - 'reduce everything to the essentials, but don't eliminate the poetry' - Dornbracht has adapted the proportions and optimised technology of the body of single-lever mixers and bidet fittings, and the lever design for all MEM lever variations.

In addition to the aesthetic refinements, Dornbracht has also given the series added individuality, comfort and digital combinations: adaptation of the rosette dimensions to 60 x 60 mm enables combinations of MEM products with a variety of outlets and controls from other series in the Dornbracht portfolio. This allows even more freedom of design and new combination options for modern bathroom architecture.

From February 2014, the refined MEM designs will be available in a variety of finishes: chrome, platinum, platinum matte and the new pink gold hue Cyprum.


About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, the Company broadens its foundations of competence in the areas of design and water: technological progress in terms of connectivity and convenience, and prevention in terms of health and well-being, increasingly characterise the brand orientation and product developments of the future. This is how Dornbracht is forever designing – cultivating – life anew. The long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.

More about Dornbracht online:
dornbracht.com - facebook.de/dornbracht - twitter.com/dornbracht - youtube.com/dornbracht

Dornbracht Press Office:
Meiré und Meiré, Nora Niemeier / Andrea Ruppert, Lichtstr. 26-28, 50825 Cologne, Germany
T. +49(0)221 57770 -507 / -408, Email: n.niemeier@meireundmeire.de / a.ruppert@meireundmeire.de
Your contact at Dornbracht: Inga Liesenjohann/ Nadine Piepenstock/ Karen Heese-Brenner/ Anke Siebold-Laux, Köbbingser Mühle 6, 58640 Iserlohn, Germany T. +49(0)2371 433-2169 / -2118/-143, Email: iliesenjohann@dornbracht.de / npiepenstock@dornbracht.de/ kheese-brenner@dornbracht.de/ asiebold-laux@dornbracht.de

01_MEM_Refinement With its new 'Cyprum' finish, Dornbracht has applied the growing copper-colour trend to the bathroom – initially, exclusively for the MEM series. 18-carat pink gold and copper are used to produce this highly reflective finish, injecting it with a fine and exquisite lustre. Product concept and design: Sieger Design Photos: Stephan Abry Copyright: Dornbracht
02_MEM_Refinement The pink gold hue of the new 'Cyprum' finish symbolises elegance and luxury yet at the same time stands for warmth and a familiar feeling of naturalness. Attributes that seem to have been created specifically for Dornbracht products, such as the MEM rain sprinkler from which water falls naturally. Product concept and design: Sieger Design Photos: Stephan Abry Copyright: Dornbracht
03_MEM_Refinement The refinement of the design and functionality of MEM is accompanied by a product type for the MEM programme that is entirely new to Dornbracht: a free-standing bath mixer with flow spout and bar-type, hand-held shower head. For even more freedom in individual bathroom planning. Product concept and design: Sieger Design Photos: Stephan Abry Copyright: Dornbracht
04_MEM_Refinement Elegance meets elegance. The new pink-gold ‘Cyprum’ finish on the MEM wash stand three-hole basin mixer with individual rosettes, offers a beautiful contrast to the polished black marble wash stand. Product concept and design: Sieger Design Photos: Stephan Abry Copyright: Dornbracht
05_MEM_Refinement The freestanding MEM bath mixer with its well-defined design and flow spout integrates harmoniously in the bathroom architecture.
Product concept and design: Sieger Design
Photography: Stephan Abry
Copyright: Dornbracht
06_MEM_Refinement MEM "Cyprum" glows on the bath-edge three times: bath spout, spray hose fitting and two-way lever.
Product concept and design: Sieger Design
Photography: Stephan Abry
Copyright: Dornbracht
07_MEM_Refinement Modification of the MEM rosette dimensions to 60 x 60mm allows for perfect combinations using "Smart Tools". Consequently series and control elements, across different designs in the Dornbracht portfolio, can be combined and yet remain synchronised.

Product concept and design: Sieger Design
Photography: Stephan Abry
Copyright: Dornbracht
08_MEM_Refinement The “Cyprum” MEM rain sprinkler and MEM three-hole basin mixer provides the bathroom with emotional accents, harmoniously complementing one another and adding a warm shimmer to the room.

Product concept and design: Sieger Design
Photography: Stephan Abry
Copyright: Dornbracht