Download

Back to overview

Dornbracht presents SELV: A new modernity.

Iserlohn/Essen At the SHK 2012 trade fair in Essen (7-10 March 2012) kitchen and bathroom fittings manufacturer Dornbracht will present a modern, new product range – SELV. SELV is a response to modern demands for open, honest design: Materiality, functionality and design recede into the space in which they are placed. As a result, the fitting compliments classic, modern and purist interiors alike. 'With SELV, we sought to develop a fitting that doesn't dictate the aesthetic of the owner’s space’, CEO Andreas Dornbracht explained. 'Instead, the focus was on the person's life and individual sense of style, with the products from this range seamlessly fitting in.'

The name SELV, is an appropriation of the word ‘self’. The name underscores the openness of the range’s aesthetic and its ability to slide into different worlds of style. In keeping with the ethos of 'Design yourself!' or 'Express yourself!', the name puts an emphasis on individual design ideas specific to the user, architect or interior designer, rather than the fitting itself.

SELV fittings are characterised by a design aesthetic that priotitises well-being. Gentle, tactitle forms submit to surroundings whether the interior be pure and modern or classically inspired. This is a self-assured product that works as it should.

'The idea behind SELV is based on individuality and autobiographical style; two central themes of our time', explains Michael Sieger, Sieger Design. 'Because the interplay of material, texture, design, surface and function is important to categorizing the range, SELV is addressed primarily to interior designers, modern grand hotels and private customers who have a clear sense of style, colours and shapes.'

SELV is a complete product range with matching accessories, in chrome and platinum matt finishes. Available from the beginning of September 2012. The product was designed by Sieger Design.

A film of the “making of” SELV photo shoot can be seen at the new Dornbracht homepage, at www.dornbracht.com.






About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly qualified employees and the most modern production technologies guarantee the highest manufacturing quality. Dornbracht continually strives for progress in the areas of technology and production with the goal of being the leading innovators in the sector. Dornbracht regularly receives international design awards for its product designs and is also distinguished by its long-term commitment to cultural endeavours since 1996. Since 2006, the bathroom and kitchen edition of the "Dornbracht - the SPIRIT of WATER" publication has been regularly released, a publication that expresses Dornbracht's vision as a company with cultural relevance and reflects the broad spectrum of the Dornbracht brand. Between being a magazine and a catalogue, the publication succeeds in documenting the inspiration, dialogue and innovation that distinguish thought and work at Dornbracht.


Further information on Dornbracht and Dornbracht products as well as digital press releases are available on the internet at www.dornbracht.com or from the Dornbracht Press Office: Meiré und Meiré, Nora Niemeier / Burcu Güvenc, Lichtstr. 26-28, 50825 Köln, T. +49(0)221 57770- 507 / -432, Email: n.niemeier@meireundmeire.de / b.guevenc@meireundmeire.de. Your contact at Dornbracht: Bettina Arzt / Nadine Piepenstock/ Karen Heese-Brenner, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2130 / -2119/ -2118, Email: barzt@dornbracht.de / npiepenstock@dornbracht.de/ kheese-brenner@dornbracht.de.



01_SELV The SELV fitting series provides an elegant and timeless effect which will seamlessly complement any interior.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
02_SELV SELV complements classic and modern purist interiors alike. The SELV three-hole wall-mounted basin mixer is available in chrome and matt platinum.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
03_SELV SELV fittings are characterised by a design that, when in use, places the spotlight on feelings of well-being. The gentle and hand-flattering forms effortlessly fit in with the surroundings.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
04_SELV The classic SELV design can be placed in a traditional location, but also complement individual, autobiographical references; as shown here on a highly reflective white sideboard with a contrasting coloured niche.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
05_SELV SELV authentically fits in with classic and modern interiors. The basket in this bathroom is a prototype by product designer Stephen Burks, Readymade Projects, New York.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
06_SELV SELV combines modern, precise lines with a classic, conical form.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
07_SELV The idea behind SELV is based on individuality and autobiographical style that are two central themes of today’s design thinking. The fixture fits in with one’s personal style while maintaining its own strength of design.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
08_SELV The SELV range is aimed primarily at interior designers, contemporary, luxury hotels and private customers wishing to combine tradition and modernity in their choice of style, colours and shapes. The vase in this setting is a prototype by Stephen Burks, Readymade Projects, New York.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
09_SELV The SELV four-hole bath mixer, placed on the rim of a bathtub confidently fits in with different interior design aesthetics.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
10_SELV SELV three-hole basin mixer
Product design: Sieger Design
Photos: Fotostudio Tölle
Copyright: Dornbracht
11_SELV SELV three-hole basin mixer with lever handles
Product design: Sieger Design
Photos: Fotostudio Tölle
Copyright: Dornbracht
12_SELV SELV single-lever mixer
Product design: Sieger Design
Photos: Fotostudio Tölle
Copyright: Dornbracht
13_SELV SELV four-hole bath mixer
Product design: Sieger Design
Photos: Fotostudio Tölle
Copyright: Dornbracht