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Aesthetic sustainability: Dornbracht combines tradition and innovation

Iserlohn

Dornbracht stands for timeless design and sustainable aesthetics. The Tara, Madison and Meta.02 fittings series in particular are examples of a succinct and elegant design type that sets standards and is always up-to-date. Tara has long been a modern classic and now, 20 years after it was launched on the market, it is one of the best-selling Dornbracht fittings.

Durability is just a component that reveals something about the quality of a product. But aesthetic sustainability, as understood by Dornbracht, also includes the careful development of characteristic forms.

In 2008, Dornbracht got together with Sieger Design to develop a contemporary new interpretation of Tara. "You don't change a classic", explains Michael Sieger, of Sieger Design, "you refine it". Details have emerged that make the perfect geometry and symmetry of the clear-cut design language even more apparent. Tara Classic has now been joined in the product family by the slimmer and proudly erect form of Tara Logic. There is also Tara Ultra, which was developed specifically for kitchen use.

Madison has been part of the product programme for 35 years, combining nostalgic charm with functional elements. With its separate "Hot" and "Cold" valves, it is reminiscent of the historic fittings from the start of the twentieth century. The elegant cross-handles with their white porcelain elements stylise models from a different era, around the turn of the century. In the Madison Flair version, the historical references take a contemporary form, as a fitting with simple levers. The result is a timeless elegance.

The level of aesthetic sustainability and design expertise is just as high in Meta.02. But unlike Madison, its distinguishing feature is a consistent reduction in geometric form, use of materials and size of fitting.

In a rapidly changing world, where issues such as consumption of the scarce resource of water become increasingly important, sustainability is not just about preserving external forms, it is also about permanently rethinking production processes. Dornbracht's newly developed, modular electroplating system has the versatility to coat complex geometric shapes without difficulty. The modular nature of the technology allows the company to respond more quickly to customer requirements and integrate new technical innovations into the process, simply by replacing individual units.

It is the basic design values of succinctness and progressiveness that make Dornbracht fittings instantly recognisable. Proportion and precision also play a part in reminding us of the characteristic design. But the basis of Dornbracht's success in product sustainability is not just archetypal shapes, it also involves continuously working on the products.

about Dornbracht

Iserlohn-based Aloys F. Dornbracht GmbH & Co. KG is an internationally active, family-run manufacturer of high-quality designer fittings and accessories for bathrooms and kitchens. Highly-qualified employees and state-of-the-art production technologies guarantee top-level manufacturing quality. Continuous advances in production and technology support Dornbracht's claim to be the leading innovators in the sector. Dornbracht regularly receives international design awards for its products and since 1996, has also become well-known for its long-term commitment to art and culture. A bathroom and kitchen edition of the "Dornbracht – the SPIRIT of WATER" publication has appeared regularly since 2006, expressing Dornbracht's self-perception as a company with a cultural role to play and drawing attention to the Dornbracht brand portfolio. A magazine and a catalogue in one, the publication succeeds in documenting the connection between inspiration, dialogue and innovation that distinguishes the way Dornbracht thinks and works.

Further information on Dornbracht and Dornbracht products, as well as digital press releases are available on the Internet at www.dornbracht.com or from the Dornbracht Press Office: Meiré und Meiré, Nora Niemeier / Burcu Güvenc, Lichtstr. 26-28, 50825 Köln, Tel. +49(0)221 57770- 507 / -432, E-mail: n.niemeier@meireundmeire.de / b.guevenc@meireundmeire.de. Your contact at Dornbracht: Bettina Arzt / Nadine Piepenstock/ Karen Heese-Brenner, Köbbingser Mühle 6, 58640 Iserlohn, Tel. +49(0)2371 433-2130 / -2119/ -2118, E-mail: barzt@dornbracht.de / npiepenstock@dornbracht.de/ kheese-brenner@dornbracht.de

01_Tara 20 years of Tara: the classic Dornbracht fitting is noted for its accomplished and sustainable design. Product design: Sieger Design Photos: Jesse Frohman Copyright: Dornbracht
02_Tara 20 years of Tara: the classic Dornbracht fitting is noted for its accomplished and sustainable design. Product design: Sieger Design Photos: Jesse Frohman Copyright: Dornbracht
03_Tara 20 years of Tara: the classic Dornbracht fitting is noted for its accomplished and sustainable design. Product design: Sieger Design Photos: Jesse Frohman Copyright: Dornbracht
04_Tara Succinctness and progressiveness make Dornbracht fittings instantly recognisable. Proportion and precision are engrained in everyday scenarios and rituals. Product design: Sieger Design Sketches: Sieger Design Copyright: Dornbracht
05_Tara Succinctness and progressiveness make Dornbracht fittings instantly recognisable. Proportion and precision are engrained in everyday scenarios and rituals. Product design: Sieger Design Sketches: Sieger Design Copyright: Dornbracht
06_Madison Madison has been part of the fittings product programme for 35 years and has recently been artistically re-interpreted by New York photographer Jesse Frohman. Product design: Sieger Design Photo: Jesse Frohman Copyright: Dornbracht
07_Madison Madison has been part of the fittings product programme for 35 years and has recently been artistically re-interpreted by New York photographer Jesse Frohman. Product design: Sieger Design Photo: Jesse Frohman Copyright: Dornbracht
08_Madison The soft, accommodating shapes of Madison revive a tradition that builds on the forms of the early twentieth century. Product design: Sieger Design Photo: Fotostudio Tölle Copyright: Dornbracht
09_Madison The soft, accommodating shapes of Madison revive a tradition that builds on the forms of the early twentieth century. Product design: Sieger Design Photo: Fotostudio Tölle Copyright: Dornbracht
10_Meta02 Meta.02 stands for a high level of combinability and durability: a consistent reduction of form and volume, coupled with a high degree of aestheticising. Product design: Sieger Design Photo: Fotostudio Tölle Copyright: Dornbracht
11_Meta02 Meta.02 stands for a high level of combinability and durability: a consistent reduction of form and volume, coupled with a high degree of aestheticising. Product design: Sieger Design Photo: Fotostudio Tölle Copyright: Dornbracht