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SELV by Dornbracht: The freedom of presentation.

Iserlohn SELV by Dornbracht is new – and different. In keeping with the ethos of 'Design yourself!' or 'Express yourself!', the name puts an emphasis on individual design ideas specific to the user, architect or interior designer, rather than the fitting itself. The product has the ability to slide into different worlds of style. The freedom that this is succinctly and beautifully expressed in the photos by Attila Hartwig, now available from Dornbracht. 'Because SELV is so reserved in its form, the series can be integrated into very different design worlds', CEO Andreas Dornbracht observes. 'Architects and interior designers in particular value this freedom.'

SELV combines modern, precise lines with a classic, conical form. The fittings have an elegant and representative impact – as with the contemporary interpretation of a traditional three-hole tap with a close-to-basin outlet. A design that is a study in reserved aesthetic, favouring individual interiors.

The conceptual collection of images works to express this selflessness and shows SELV as the source of inspiration in four autobiographical bathrooms with a recognisably individual, eclectic style. Berlin photographer Attila Hartwig presented SELV as an object in a very new, progressive way. The fitting as a part of the space, a part of the story being told.

In the photographs, spilled paint and vibrant pigment powder represent the joy of experimentation in bathroom design. The bathroom becomes an autobiographical space – containing props and souvenirs from the owner's own life. Porcelain figures, such as the owl or the hippopotamus, are a reflection of the freedom of approach to SELV. With its mythological significance, calm and wisdom the owl subtly evokes the owner's biography.

Much in the same was as the fitting itself, the bathrooms shown in the photographs combine classical and modern elements: Plank floors, high ceilings and wooden panelling – modern materials, vibrant colours and handmade elements.

SELV is available as a complete series for the bathroom in chrome and platinum matt finishes. A line of matching accessories rounds off the programme. The product was designed by Sieger Design.


About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly-qualified employees and the most modern production technologies guarantee the highest manufacturing quality. Dornbracht continually strives for progress in the areas of technology and production with the goal of being the leading innovators in the sector. Dornbracht regularly receives international design awards for its product designs and is also distinguished by its long-term commitment to cultural endeavours since 1996. Since 2006, the bathroom and kitchen edition of the "Dornbracht - the SPIRIT of WATER" publication has been regularly released, a publication that expresses Dornbracht's vision as a company with cultural relevance and reflects the broad spectrum of the Dornbracht brand. Between being a magazine and a catalogue, the publication succeeds in documenting the inspiration, dialogue and innovation that distinguishes thought and work at Dornbracht.


Further information on Dornbracht and Dornbracht products as well as digital press releases are available on the internet at www.dornbracht.com or from the Dornbracht Press Office: Meiré und Meiré, Nora Niemeier / Burcu Güvenc, Lichtstr. 26-28, 50825 Köln, T. +49(0)221 57770- 507 / -432, EMail: n.niemeier@meireundmeire.de / b.guevenc@meireundmeire.de. Your contact at Dornbracht: Karen Heese-Brenner/ Bettina Arzt / Nadine Piepenstock, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2118 / -2130 /-2119, Email: kheese-brenner@dornbracht.de / barzt@dornbracht.de / npiepenstock@dornbracht.de.

01_SELV SELV leaves room for personality: props and souvenirs such as this owl sculpture give an idea about the life of the user.
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
02_SELV In the photographs, spilled paint and vibrant paint powder attest to the joy of experimentation in bathroom design.
(Product: wash stand three-hole basin mixer)
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
03_SELV In the photographs, spilled paint and vibrant paint powder attest to the joy of experimentation in bathroom design.
(Product: single-lever mixer)
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht
04_SELV In the photographs, spilled paint and vibrant paint powder attest to the joy of experimentation in bathroom design.
(Product: wash stand three-hole basin mixer)
Product design: Sieger Design
Photos: Attila Hartwig
Copyright: Dornbracht