Здесь Вы найдете все пресс-релизы компании Dornbracht.

10.01.2018 
Three family companies, three pairs of brothers - one success story
The essentials at a glance:

The subject: Dornbracht and collaboration with Sieger Design and Meiré und Meiré

The special feature: The long-standing partnership of Andreas and Matthias Dornbracht, Christian and Michael Sieger and Mike and Marc Meiré has lastingly changed bathroom/spa and kitchen culture


Iserlohn, January 2018

The Dornbracht brand success story is also, and most notably, a story of successful partnerships.
The central figures here – as has been the case for more than 25 years – are three pairs of brothers:
Andreas and Matthias Dornbracht, Michael and Christian Sieger and Mike and Marc Meiré.
During years of collaboration with Sieger Design and the communications agency Meiré und Meiré, Dornbracht has innovatively and lastingly changed the development of the bathroom and kitchen environments. 

“It needs a lot of experience and instinctive feel to develop something suitable for the Dornbracht brand”, explains Andreas Dornbracht, who together with his brother Matthias is the third generation to head the medium-sized family company. They took over the running of the company from their father Helmut, the son of company founder Aloys F. Dornbracht, at the start of the nineteen-nineties. Dornbracht is now one of the few sanitation sector companies to still be in family hands, and as a leading premium segment manufacturer, produces all its products at the Iserlohn location.

“Both Sieger Design and Meiré und Meiré share our premium orientation and have high quality standards. Not only that, they are both family companies with a similar culture and way of thinking. Just like us, they think long-term and aspire to sustainable development – which is a big advantage compared to management-led design or communications agencies”, continues Andreas Dornbracht.  

Sieger Design developed Domani, the first designer fitting for Dornbracht, in 1985 – Dieter Sieger still had overall control at the time, but passed the business on to his sons shortly afterwards.
Meiré und Meiré took over all communications for the Iserlohn-based premium fittings manufacturer at the beginning of the nineteen-nineties. The close partnership that Dornbracht still enjoys with them both has continued to grow over the years.

“Our working relationship is much more team-based than it was to start with, however. Previously, you would issue a briefing and then three months later, be presented with a complete concept. Nowadays, we are constantly exchanging ideas and information with the teams at Sieger Design and Meiré und Meiré”, declares Andreas Dornbracht. His areas of responsibility within the company are Strategy, Finances, Communication and Marketing, whereas Matthias Dornbracht is in charge of developing systems and technologies, along with his responsibility for Operations. “Both partners are involved in the product development process, right from the start. Technology, design, marketing and communication are always closely intertwined.”

Dornbracht has been continuously setting standards over the last three decades, whether with iconic designs such as Tara and MEM, with solutions for digital water control such as Smart Water and the Ambiance Tuning Technique (ATT), with eUnit Kitchen and the Water Zones, with Horizontal Shower and Sensory Sky or with the most recent concept, LifeSpa. “If you look at these milestones as a whole, you realise that what makes the Dornbracht brand so special is the culture behind it; that there are entrepreneurs here who really are happy to take innovations on board”, says Mike Meiré. And it is also the willingness to take risks, emphasises Michael Sieger: “The special quality of our collaboration with Dornbracht is that we also implement product concepts which we know will initially pose a challenge to the traditional market.”

 

Dornbracht was a pioneer of digitalisation in bathrooms and kitchens. “Basically, we were a few years ahead of our time with Smart Water, the market is only now just starting to develop. But this means that we are even better placed for the future”, declares Matthias Dornbracht. 

 

From fittings manufacturer to design leader

An extremely important milestone in the collaboration with Sieger Design was the launch of the Tara series of fittings in 1992. The minimalist fitting with the characteristic cross-handles paved the way for a new, aesthetic understanding of contemporary bathroom design and after Domani, firmly established Dornbracht’s reputation as a design leader. This was accompanied by a radical change in corporate design, as implemented by Meiré und Meiré. The agency took over communication for Dornbracht at the same time Tara was launched, with Mike Meiré as creative director and Marc Meiré in charge of strategic and operational processes. “The artistic creativity of Sieger Design was really radical and new at that time”, explains Mike Meiré. “But it also posed a question: what do we do with the logo? All those involved agreed that continuing with the traditional Dornbracht lettering was not an option. It had to be shorter. So we simply said, we will cut through the name and run it over two lines. It was almost as if we were slaughtering a holy cow. But Andreas Dornbracht’s response was immediate: we’ll do it. I think that was incredibly courageous of him.”

 

The new, artistically creative line was consistently pursued over the years and decades that followed – up to and including the present day.  As before, Dornbracht’s entire product portfolio is created and developed in collaboration with Sieger Design. It is about far more than external appearance nowadays. “We regard design and product creation as a response to the changing needs of customers and consumers”, explains Michael Sieger, who is in charge of creative processes at Sieger Design. His brother Christian is the business economist responsible for finances, marketing and public relations. Along with aesthetics and functionality, it is about creating added value and including social megatrends in the development process. All parties consider aspects such as “healthness”, individualisation and connectivity in detail. “What will motivate customers – in the next five, ten or fifteen years? These are the questions that occupy us”, says Andreas Dornbracht. 

From “Culture in the Bathroom” to “Culturing Life”
The Dornbracht Culture Projects, which were established in 1996 with the “Statements” series, are an important source of inspiration here. Starting from the new corporate claim of “Kultur im Bad” (“Culture in the Bathroom”), internationally famous artists, photographers, musicians, architects, writers and designers were asked to create their own choice of work in their particular genre on the subject of water, cleansing, rituals and culture in the bathroom. “None of us knew what to expect. We gave the artists carte blanche”, remembers Mike Meiré, who is still the curator of the Culture Projects to this day, and who sometimes actively contributes as an artist. “It was incredibly courageous of Dornbracht to take such a step at that time. Perhaps we can smile about it now, but at the time, it was paving the way for the entire industry.”

 

“Statements” were the initial spark for an examination of art and culture that is still going on today, and which keeps giving Dornbracht crucial impetus for product and brand development. It also provided the inspiration for Dornbracht ritual bathrooms, which were developed by Meiré und Meiré in 2003. For the first time, the focus of attention in the bathroom turned completely to people and their actions – and this approach fundamentally altered the understanding of contemporary bathroom design: from a functional wet room to a place of physical and mental regeneration and ultimately, of personal preventive health care. 

 

Trust and responsibility

Three family companies, three pairs of brothers and a good three decades of collaboration. A connection that has to keep on proving itself all over again, as well as building up trust and demonstrating a long-term commitment to the same aims. “Obviously you have to keep checking: where are we going with this partnership? Are we heading in the same direction, do we have similar ideas about the development of the Dornbracht brand?”, explains Andreas Dornbracht.  

“These are the questions we regularly and openly discuss, from family company to family company. After all, it is these in-depth discussions that make sure we remain on an equal footing – and can go forward together.”

Подробнее Свернуть
Фото, содержащиеся в пресс-ките
01_Dornbracht_Family_Company Brothers Andreas (on the right) and Matthias (on the left) Dornbracht are the third generation to head the medium-sized family company. They took over the running of the company from their father Helmut, the son of company founder Aloys F. Dornbracht, at the start of the nineteen-nineties. Photo: Dornbracht
02_Dornbracht_Family_Company Sieger Design developed Domani, the first designer fitting for Dornbracht, in 1985 – Dieter Sieger still had overall control at the time, but passed the business on to his sons Christian (on the left) and Michael (on the right) shortly afterwards. Photo: Dornbracht
03_Dornbracht_Family_Company The first designer fitting Dieter Sieger developed for Dornbracht was Domani (03a), in 1985.
Since then, the collaboration with Sieger Design has produced a great many fittings that have progressed to being design icons: from the timeless classic Tara (03b), to the new Vaia series of fittings (03c-d).
Photo: Dornbracht (03a)
03b_Dornbracht_Family_Company The first designer fitting Dieter Sieger developed for Dornbracht was Domani (03a), in 1985.
Since then, the collaboration with Sieger Design has produced a great many fittings that have progressed to being design icons: from the timeless classic Tara (03b), to the new Vaia series of fittings (03c-d).
Photo: Thomas Popinger
03c_Dornbracht_Family_Company The first designer fitting Dieter Sieger developed for Dornbracht was Domani (03a), in 1985.
Since then, the collaboration with Sieger Design has produced a great many fittings that have progressed to being design icons: from the timeless classic Tara (03b), to the new Vaia series of fittings (03c-d).
Photo: Thomas Popinger (03b-d)
03d_Dornbracht_Family_Company The first designer fitting Dieter Sieger developed for Dornbracht was Domani (03a), in 1985.
Since then, the collaboration with Sieger Design has produced a great many fittings that have progressed to being design icons: from the timeless classic Tara (03b), to the new Vaia series of fittings (03c-d).
Photo: Thomas Popinger (03b-d)
04_Dornbracht_Family_Company The Meiré und Meiré agency took over communication for Dornbracht at the same time Tara was launched, at the start of the nineteen-nineties – with Mike Meiré (on the right) as creative director und Marc Meiré (on the left) in charge of strategic and operational processes. The agency still shapes Dornbracht’s overall brand identity.
05a_Dornbracht_Family_Company It was also during the collaboration with Meiré und Meiré that Dornbracht developed into a brand,
one which is still helping to shape and create culturally relevant processes. The company has been supporting and initiating selected exhibitions and projects under the auspices of the Dornbracht Culture Projects since 1996. Photos: The Island (KEN), 2015, DIS in collaboration with Dornbracht and Mike Meiré (05a); Faust, 2017, Anne Imhof (05b).
Photos: Heji Shin (05a), Nadine Fraczkowski (05b)
Copyright: Dornbracht; Nadine Fraczkowski (05b)
05b_Dornbracht_Family_Company It was also during the collaboration with Meiré und Meiré that Dornbracht developed into a brand,
one which is still helping to shape and create culturally relevant processes. The company has been supporting and initiating selected exhibitions and projects under the auspices of the Dornbracht Culture Projects since 1996. Photos: The Island (KEN), 2015, DIS in collaboration with Dornbracht and Mike Meiré (05a); Faust, 2017, Anne Imhof (05b).
Photos: Heji Shin (05a), Nadine Fraczkowski (05b)
Copyright: Dornbracht; Nadine Fraczkowski (05b)
Посмотреть видео
20.11.2017 
Dornbracht Conversations 8: Are interior trends over? A conversation with Lyndon Neri and Rossana Hu from Neri&Hu (Shanghai), and Rafael de Cárdenas from Architecture at Large (New York)
The essentials at a glance:

“Are interior trends over?” – This was the question posed by Dornbracht in the invitations to the eighth event in the "Dornbracht Conversations” series in Berlin. Wanting to reinforce cultural influences in the bathroom, the Iserlohn-based company Dornbracht started encouraging communication between independent viewpoints in art, music, architecture and design in 1996. Since that time, the “Culture Projects” have sponsored numerous exhibitions and projects – not just as an important source of inspiration for long-lasting designs, but also with the intention of seeing the world in a different light.

 

“Dornbracht Conversations” have been providing a platform for public discourse between the different disciplines in this context since 2008. Guesting at the eighth event on 16 November 2017 were Lyndon Neri and Rossana Hu from Neri&Hu (Shanghai), and Rafael de Cárdenas from Architecture at Large (New York). The subject up for debate in the creative hotspot of Berlin-Kreuzberg was “Are interior trends over?”, with Dezeen Editor-in-Chief Marcus Fairs discussing with the architects whether trends or styles can continue to survive in the digitalised and globalised world of today. The venue for the event was the new FvF Friends Space, the open and modular architectural concept of which was the perfect setting for the theme of the evening.

 

The starting point for the conversation was the transitional style interior design trend, which Dornbracht is examining in the context of the new Vaia fittings’ series. Created for Dornbracht by Sieger Design, Vaia reconciles classical and progressive style elements, explained Brand Director Holger Struck in the prelude to the discussions. Vaia is therefore equally at home in traditional and modern bathroom architectures – as well as those that combine the elements of different style worlds, in keeping with the transitional style. What could a bathroom look like if it takes up the transitional style, and simultaneously expands on it? To answer this question, Dornbracht had commissioned the architects Rafael de Cárdenas and Neri&Hu to each create a suitable environment for Vaia.

 

When asked whether the architects would assign a specific style to their own work, Rossana Hu replied: “We like to think that we have gone beyond having to fit into fixed categories.” Nowadays, architects and designers do not want to restrict themselves to a specific style, although it is possible that the broad spectrum in which they do their work could become an original new style. Lyndon Neri assumes that the cultural background of an individual could at the very least be an unconscious factor linking different styles and cultures. He comes from China, grew up in the Philippines and studied architecture in the USA. Neri argues that he finds the theme of transition interesting as an intermediate state for his architectural work, both in terms of where and when. In their projects, Neri&Hu were often breathing new life into the story, to take it into the future, explained Rossana Hu, drawing on examples such as the New Shanghai Theatre conversion project that was completed last year.

 


 

The idea for the environment for the fittings’ series came in a project that Neri&Hu were already working on: “House for an Introvert, House for an Extrovert”. Dornbracht recreated the bathroom design true to scale: a marble wall with a golden washstand, with two circular mirrors hanging from the ceiling above it, was placed in front of raw concrete. A visualisation showed a pool opposite the ensemble, with an arched concrete ceiling opening upwards to the sky. Lyndon Neri explained the concept by saying that the fictional space embodies a permanent transition between indoors and outdoors, between wet and dry. “There is always some introversion that remains extrovert, and some extroversion introvert.”

 

Given the formal reference of the concrete moulding to the work of Le Corbusier, Marcus Fairs asked whether the pair would be unconsciously following any heroes. It was Lyndon Neri’s opinion that style in general is less interesting than creative concepts. For example, they were impressed by Valerio Olgiati’s spatial qualities and Carlo Scarpa’s details. The designs of Neri&Hu would not consider opinions, but always spatial experiences, as that corresponded to the “traditional architects” in them.

 

Rafael de Cárdenas’ project report for Dornbracht, on the other hand, mentioned that he initially used models to approach the design task. These included the image of a restaurant, designed to seem as familiar as possible to visitors. Cárdenas also brought together elements which he thought “everyone must have seen somewhere or other”. “I don’t live in a vacuum”, explained the New Yorker. He doesn’t have any books at home, just magazines, because he would rather examine a culture through the lens of its time. He got the references for many of his works from the films of the eighties that had influenced him when he was young. On the transitional style theme, he designed a space configuration for Dornbracht that was based on an s-shaped floor plan. Archways littered the architectural design like a leitmotif, and formed the basis for a game with the lines of sight.

 

But what does transitional style actually mean? Has the “ism” age come to an end? Marcus Fairs asked whether perhaps it has only ever been possible to allocate a style in retrospect. This made Lyndon Neri ask whether architecture had really progressed since the start of modernism. After they had visited the works of Le Corbusier and Louis Kahn, with their obvious references to ancient architecture, the architects had asked themselves how far it really represented something new in their own work. Modernism had never been contemporary, argued Rafael de Cárdenas, which is why it still endured today. Neri, on the other hand, noted that new materials and technologies had made totally new spatial experiences possible in modernism. He thinks that today’s social media and digital technologies give future generations the opportunity to accomplish a new revolution in the same vein.

 

Returning to the present day, Marcus Fairs concluded that culture would lag behind the current technological progress. Rafael de Cárdenas agreed, and said that interior design had still not found an answer to the use of smartphones, but in his view, the question of how the home could also become “smart” was an extremely promising approach to development. “We’ve been talking about smart homes for years, but I don’t know anyone who lives in one”, noted Marcus Fairs, and asked whether this meant that our homes were not yet smart, because we perceived them as a safe retreat from the fast-moving outside world.

 

The question posed by Rossana Hu was “Are trends even important any more?”. They are really just a marketing instrument, and new manufacturing methods make them obsolete. Everyone always used to want the same product. Now you no longer have to be like your neighbour, because products can be custom-made in individual colours and shapes.

 

It was Rafael de Cárdenas’ view, however, that trends and “isms” were still around, but that in the Internet age, they were no longer dictated by the industry, but in fact came “from below”. Young people could become Instagram stars with videos from their garden, brands and magazines would only pick up the trends shown there, instead of setting them themselves. Social networks are a “cacophony of voices”, and are also somewhat daunting, as there is no control.

 


 

“Style is a taboo word”, said Rossana Hu. “We don’t use it when we are talking about design.” Marcus Fairs took up the idea and his suggestion that perhaps we could agree on “voice” instead, because it is a more personal concept, was well-received by the audience. An architect from Milan in the front row provided the concluding comment: “After all, we are talking about how we live, about matters of taste”. Taste evolves from experience. A conclusion that left many questions unanswered and made it clear that further discussion of the previously highlighted difference between trends and movements would indeed be worthwhile.

 

 

 

 

About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active, family-run manufacturer of high-quality designer fittings and accessories for bathroom/spa and kitchen. The Dornbracht brand claim “Culturing Life” continues the years of discussion and debate about these environments and expands the company’s fundamental design and water expertise: technological innovation to promote connectivity and comfort, and the prevention of ill health through a focus on daily well-being, will increasingly characterise the company’s future brand orientation and product development. Dornbracht is forever designing - and cultivating - life anew. A long-running cultural commitment through the Culture Projects provides Dornbracht with an ongoing source of fresh inspiration, while advancing innovation and technology leadership in bathrooms and kitchens. The intelligent, open Smart Water system makes Dornbracht one of the first to transpose the opportunities and possibilities of digitalisation to these environments. Dornbracht is part of the Dornbracht Group that, along with Alape, brings together two premium bathroom and kitchen suppliers.

 

 

More about Dornbracht online:
dornbracht.com - facebook.de/dornbracht - twitter.com/dornbracht - youtube.com/dornbracht - pinterest.com/dornbracht

 

Dornbracht Press Office:

         Meiré und Meiré, Julia Otschik / Lisa Richter, Lichtstr. 26-28, 50825 Köln,

T. +49(0)221 57770-408 / -512, E-Mail: j.otschik@meireundmeire.de / l.richter@meireundmeire.de

 

Your contact at Dornbracht:

Karen Heese-Brenner / Inga Liesenjohann / Bettina Hornemann / Anke Siebold-Laux, Köbbingser Mühle 6, 58640 Iserlohn, T. +49(0)2371 433-2118 / -2169 /  -2130 / -143. E-Mail: kheese-brenner@dornbracht.de / iliesenjohann@dornbracht.de / b.hornemann@dornbracht.de / anicolai@dornbracht.de / asiebold-laux@dornbracht.de

 


Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Посмотреть видео
06.10.2017 
Aquapressure: Dornbracht introduces a new health-enhancing water application
Dornbracht, Aquapressure, WaterFan, WaterCurve, Vertical Shower, health-enhancing water application, massage, Traditional Chinese Medicine,
The essentials at a glance: The new product: Aquapressure / WaterFan and WaterCurve massage jets
The special feature: A convenient and time-saving way to use water massages in the comfort of the home / stimulating pressure points and meridians by means of water pressure
Product concept and design: Sieger Design
Consulting: Christoph Stumpe
Creative direction: Mike Meiré
Available for delivery: from November 2017

Iserlohn, October 2017
The innovative form of water application that Dornbracht is bringing to the bathroom is based on the principles of Traditional Chinese Medicine (TCM). It uses the new WaterFan and WaterCurve massage jets to massage tense muscles and specifically stimulate acupuncture points and meridians. This application, which Dornbracht calls aquapressure, is inspired by the tried and tested method of acupressure in Traditional Chinese Medicine (TCM). It is a simple and time-saving way to integrate water massage into the daily routine. As part of a health-conscious lifestyle, it can make an important contribution to health and well-being.

Whether Ayurveda, Kneipp therapy or Traditional Chinese Medicine, the element of water always plays an important role in holistic health philosophies. Dornbracht’s awareness of the variety of ways in which water can have a positive impact has always been the starting point for developing innovative water applications.

Electronic system solutions such as Vertical Shower, Comfort Shower, Horizontal Shower, Sensory Sky or FootBath are therefore based on the important insights of Kneipp teachings or hydrotherapy. Dornbracht’s LifeSpa portfolio also includes extra products such as the Kneipp hose (WaterTube) and affusion pipe, which allow therapeutic affusions to be carried out in comfort in the shower or even at the washstand.

With the introduction of aquapressure, Dornbracht takes another step forward in the realm of water treatments. Whereas hydrotherapy according to Kneipp is based primarily on the stimulating effect of temperature changes (hot/cold), aquapressure also makes use of water pressure to improve health and well-being.

What is aquapressure?
Aquapressure takes up the principles of acupressure, a tried and tested method used in Traditional Chinese Medicine. Whereas in acupressure the stimulus is manual, from fingertips, the ball of the thumb or the elbows, for instance, in aquapressure, this is achieved by the medium of water – with the advantage that with WaterFan and WaterCurve, the application can be carried out independently and effortlessly at home, at any time.

“Intensity of pressure, location, duration and temperature are the basic parameters of TCM that we can
use to influence our life-force energy. The special thing about aquapressure is that all these parameters can be represented simultaneously”, explains Christoph Stumpe, accredited sports scientist and head of the famous Shen Men Institute in Düsseldorf. “The water pressure on the relevant pressure points and meridians, leads to increase in blood circulation in the skin and muscles, especially in combination with warmth. Aquapressure is therefore ideal for easing tenseness – simply while we shower.” Christoph Stumpe has been teaching tai chi, qi gong, meditation and Chinese massage for more than 20 years. As an expert in Traditional Chinese Medicine, he provided the important inspiration for
the development of the new WaterFan and WaterCurve massage jets.

WaterFan and WaterCurve massage jets
Dornbracht has developed the WaterFan and WaterCurve massage jets to enable aquapressure to be used effectively and conveniently in the comfort of the home bathroom. Whereas WaterCurve covers the neck and shoulders, WaterFan provides a massage at thoracic vertebrae height (WaterFan vertical) and in the lumbar vertebrae region (WaterFan horizontal). Their height is adjustable, so the massage jets can be flexibly adapted to the specific height of an individual.

WaterFan and WaterCurve feature a special flow mode: the water fans out into many small particles.
It exerts a deeply massaging effect and is simultaneously soft and gentle on the skin. The pressure of the water can be varied, in keeping with the desired effect. Firm pressure is calming and diverting, moderate pressure is strengthening and activating. Alternating the intensity of the pressure, however, has a balancing effect.

Water massage at the touch of a button
WaterFan and WaterCurve can be used both as analogue and digital solutions. When combined with the Dornbracht Vertical Shower system solution with digital control, there are three pre-set water programs to choose from, which were developed by Dornbracht together with Christoph Stumpe. The scenarios last for five to six minutes and in each one, the pressure and temperature of the water are perfectly coordinated:

Energizing dispenses new life-force energy. It is a powerful water massage that perceptibly revitalises, strengthens and regenerates body and mind. The application helps to ease tenseness and loosen cramped muscles with a combination of warmth and a consistently high pressure intensity. The focus here is on the lumbar and thoracic spine, deeply massaged by means of the WaterFan.

De-Stressing relaxes, calms and helps the mind to let go after a challenging day. As the temperature and pressure of the water gently subside, stress and tension gradually fade away. Both the pressure intensity and the temperature are high at the start of the application, and they quickly increase to the maximum. In this phase, tenseness and knots of tension in the upper back area and neck region are effectively eased. Then the temperature and pressure are reduced to a moderate intensity – the senses are gently calmed, we feel relaxed and clear-headed.

Balancing restores our inner balance. The interplay of powerful and gentle massage flows and varying temperatures harmonises the senses and has a balancing effect on body and psyche. They are brought into a therapeutic balance by a treatment combining activating and calming stimuli. The entire spine is stimulated by using both the massage jets – WaterFan on the lower and upper back and WaterCurve on the neck and shoulders.

More information about aquapressure can be found at:
lifespa.dornbracht.com/en-gb/health/watereffect/aquapressure/



Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Dornbracht, Aquapressure, WaterFan, WaterCurve, Vertical Shower, Water pressure massage, Traditional Chinese Medicine, Christoph Stumpe, health-enhancing application
02_Dornbracht_Aquapressure Whereas in acupressure the stimulus is manual, from fingertips, the ball of the thumb or the elbows,
for instance, in aquapressure, this is achieved by the medium of water. Dornbracht has developed the WaterFan and WaterCurve massage jets for use here. They provide a simple and time-saving way to integrate water massage into the daily routine.
Photo: Markus Jans
Copyrights: Dornbracht
Dornbracht, Aquapressure, WaterFan, WaterCurve, Vertical Shower, Water pressure massage, Traditional Chinese Medicine, Christoph Stumpe, health-enhancing application
03_Dornbracht_Aquapressure Whereas WaterCurve covers the neck and shoulders, WaterFan provides a massage at thoracic vertebrae height (WaterFan vertical) and in the lumbar vertebrae region (WaterFan horizontal).
Photos: Markus Jans
Copyrights: Dornbracht
Dornbracht, Aquapressure, WaterFan, WaterCurve, Vertical Shower, Water pressure massage, Traditional Chinese Medicine, Christoph Stumpe, health-enhancing application
04_Dornbracht_Aquapressure WaterFan and WaterCurve feature a special flow mode: The water fans out into many small particles.
It exerts a deeply massaging effect and is simultaneously soft and gentle on the skin.
Photo: Elastique.
Copyrights: Dornbracht
Dornbracht, Aquapressure, WaterFan, WaterCurve, massage, health-enhancing water application, private spa, merdidians, acupressure, Traditional Chinese Medicine,
05_Dornbracht_Aquapressure "The water pressure on the relevant pressure points and meridians, leads to an increase in blood circulation in the skin and muscles, especially in combination with warmth. Aquapressure is therefore ideal for easing tenseness – simply while we shower", explains Christoph Stumpe, head of the famous Shen Men Institute and an expert in Traditional Chinese Medicine.
Photo: Markus Jans
Copyrights: Dornbracht

Dornbracht, Aquapressure, WaterFan, WaterCurve, Vertical Shower, Water pressure massage, Traditional Chinese Medicine, Christoph Stumpe, health-enhancing application
06_Dornbracht_Aquapressure The WaterFan and WaterCurve massage jets are the ideal addition to Dornbracht's Vertical Shower.
With digital Smart Tools, there are three pre-set water programs to chose from at the touch of a button: Energizing, De-Stressing and Balancing. The pressure and temperature of the water are always perfectly coordinated.
Photo: Markus Jans
Copyrights: Dornbracht
Посмотреть видео
04.09.2017 
Unique versatility: Vaia in the new dark platinum matt finish
Dornbracht, Vaia, Dark Platinum matt, Finish, fitting
The essentials at a glance: The new product: Vaia in the dark platinum matt finish
The special feature: The dark, silk matt colour expands the possibilities of individual bathroom design
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Available for delivery: from Q4/2017
Iserlohn, September 2017
Dornbracht’s portfolio of high-quality finishes has a new addition: dark platinum matt. Naturalness and originality radiate from the dark, warm colour, thus extending the range of individual design possibilities in the bathroom. Dark platinum matt’s distinctive, lightly brushed, silk matt finish has an elegant and remarkable feel that sets a sensual tone in the bathroom. The new dark platinum matt finish will be available from November and will initially be exclusive to the Vaia series of fittings.

Dornbracht symbolises outstanding expertise in its finishes – both in terms of quality and variety. The curated selection of finishes that the premium manufacturer provides for all its designer fittings is outstanding in many ways. The special intensity and exceptional depth of Dornbracht finishes settles on the individual development and composition of the colours and the elaborate production.

Top-quality craftsmanship
The velvety finish of the new dark platinum matt is achieved by a special matting process that Dornbracht has developed specifically for the delicate, soft shape of the Vaia design. The fitting is made from the finest brass and every single part of it is hand-crafted in a fixed direction before the surface finish is applied. This ensures that the individual particles of the finish reach into the finest recesses of the brush strokes. This processing sequence, which is specific to Dornbracht and requires supreme technological know-how, is preserving the structure and lends it an exceptional look.

Versatility of design possibilities
Dornbracht regards finishes, along with the design shape, as an additive dimension of product design.
The choice of materials has a significant influence on style and ambience: For instance, the surface characteristics of the fittings in a bathroom can determine whether the interior appears timeless and elegant, cool and modern, or sensual and warm. They can harmoniously accentuate a style, or create a fascinating opposite extreme.

Balancing and grounding: dark platinum matt
These considerations are also incorporated into the development of the new dark platinum matt finish.
Coordinated to the new Vaia series of fittings, which reconciles classical and progressive style elements, dark platinum matt has a harmonising and grounding effect. The warm colour accentuates the soft, balanced design language of the fitting and works as a linking element between the different style worlds.

A remarkable symbiosis of colours and shapes
Based on the designs of the New York architect Rafael de Cárdenas, Creative Director Mike Meiré has developed a bathroom architecture in which Vaia acts as the linking element between the different style worlds. In keeping with the “transitional style” interior design trend, the setting for Vaia in dark platinum matt is an environment full of contrasts. Surrounded by a seemingly organic, cathedral-like architecture, Vaia appears on a monolithic, solitary washstand made from cubes of different materials such as marble and smoked glass. Its angular form stands in contrast to the design language of the fitting, as well as the curving layout of the architecture. Tiles, one of the oldest structural elements of all, provide a dramatic background for the silk dark platinum matt finish.

Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Dornbracht, Dark Platinum matt, Vaia, finish
01_Dornbracht_Vaia_Dark_Platinum_matt Dornbracht’s portfolio of high-quality finishes has a new addition: dark platinum matt. Naturalness and originality radiate from the dark, warm colour, thus extending the range of individual design possibilities in the bathroom.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt, finish,
02a_Dornbracht_Vaia_Dark_Platinum_matt The dark platinum matt finish will be available from autumn 2017 – and will initially be exclusive to the Vaia series. Its dark, lightly brushed silk matt colour appears warm, soft and grounding and sets a slightly archaic tone in the bathroom.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
02b_Dornbracht_Vaia_Dark_Platinum_matt The dark platinum matt finish will be available from autumn 2017 – and will initially be exclusive to the Vaia series. Its dark, lightly brushed silk matt colour appears warm, soft and grounding and sets a slightly archaic tone in the bathroom.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
02c_Dornbracht_Vaia_Dark_Platinum_matt The dark platinum matt finish will be available from autumn 2017 – and will initially be exclusive to the Vaia series. Its dark, lightly brushed silk matt colour appears warm, soft and grounding and sets a slightly archaic tone in the bathroom.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
03a_Dornbracht_Vaia_Dark_Platinum_matt The velvety finish of the new dark platinum matt is achieved by a special matting process that Dornbracht has developed specifically for the delicate, soft shape of the Vaia design.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
03b_Dornbracht_Vaia_Dark_Platinum_matt The velvety finish of the new dark platinum matt is achieved by a special matting process that Dornbracht has developed specifically for the delicate, soft shape of the Vaia design.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
03c_Dornbracht_Vaia_Dark_Platinum_matt The velvety finish of the new dark platinum matt is achieved by a special matting process that Dornbracht has developed specifically for the delicate, soft shape of the Vaia design.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
04a_Dornbracht_Vaia_Dark_Platinum_matt Based on the designs of the New York architect Rafael de Cárdenas, Creative Director Mike Meiré has developed a bathroom architecture in which Vaia acts as the linking element between the different style worlds. In keeping with the “transitional style” interior design trend, the setting for Vaia in dark platinum matt is an environment full of contrasts.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
04b_Dornbracht_Vaia_Dark_Platinum_matt Based on the designs of the New York architect Rafael de Cárdenas, Creative Director Mike Meiré has developed a bathroom architecture in which Vaia acts as the linking element between the different style worlds. In keeping with the “transitional style” interior design trend, the setting for Vaia in dark platinum matt is an environment full of contrasts.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
04c_Dornbracht_Vaia_Dark_Platinum_matt Based on the designs of the New York architect Rafael de Cárdenas, Creative Director Mike Meiré has developed a bathroom architecture in which Vaia acts as the linking element between the different style worlds. In keeping with the “transitional style” interior design trend, the setting for Vaia in dark platinum matt is an environment full of contrasts.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
05a_Dornbracht_Vaia_Dark_Platinum_matt Dark platinum matt’s distinctive, lightly brushed, silk matt finish has an elegant and remarkable feel that sets a sensual tone in the bathroom. Coordinated to the new Vaia series of fittings, which reconciles classical and progressive style elements, dark platinum matt has a harmonising and grounding effect.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
05b_Dornbracht_Vaia_Dark_Platinum_matt Dark platinum matt’s distinctive, lightly brushed, silk matt finish has an elegant and remarkable feel that sets a sensual tone in the bathroom. Coordinated to the new Vaia series of fittings, which reconciles classical and progressive style elements, dark platinum matt has a harmonising and grounding effect.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
05c_Dornbracht_Vaia_Dark_Platinum_matt Dark platinum matt’s distinctive, lightly brushed, silk matt finish has an elegant and remarkable feel that sets a sensual tone in the bathroom. Coordinated to the new Vaia series of fittings, which reconciles classical and progressive style elements, dark platinum matt has a harmonising and grounding effect.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
06a_Dornbracht_Vaia_Dark_Platinum_matt Vaia is also available in the dark platinum matt finish for free-standing assembly as a two-hole bath mixer with integrated hand shower set.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
06b_Dornbracht_Vaia_Dark_Platinum_matt Vaia is also available in the dark platinum matt finish for free-standing assembly as a two-hole bath mixer with integrated hand shower set.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Dornbracht, Vaia, Dark Platinum matt
08_Dornbracht_Vaia_Dark_Platinum_matt The Vaia series of fittings created by Sieger Design is currently available in polished chrome and platinum matt finishes, and from autumn 2017, will also be available in the new dark platinum matt finish.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Sketch: Sieger Design
Copyrights: Dornbracht
Посмотреть видео
06.07.2017 
Переходный стиль: Рафаэль де Карденас и Neri&Hu разрабатывают концепции интерьера с применением новой серии арматуры Vaia
#createanewbalance, Vaia, Dornbracht, Neri&Hu, Rafael de Cardenas, Transitional Style
Коротко о главном: Новинки: Новая серия арматуры премиального сегмента Vaia, вдохновленная интерьерным трендом «Переходный стиль», является воплощением дизайна, сочетающего в себе прогрессивность и элегантность.
Проект: Разработка модели по применению для архитекторов, дизайнеров интерьера и проектировщиков в сотрудничестве с Рафаэлем де Карденасом (Нью-Йорк) и Neri&Hu (Шанхай)
Арт-директор: Майк Мейре
Концепция и дизайн продукции: Sieger Design
Сроки: Серия Vaia доступна в полированном хроме и матовой платине со второго квартала 2017 года, в темной матовой платине – с четвертого квартала 2017 года

Отличительной чертой дизайна арматуры для премиального сегмента Dornbracht Vaia, вдохновленной интерьерным трендом «Переходный стиль», является сочетание прогрессивности и элегантности. В сотрудничестве с Рафаэлем де Карденасом и бюро Neri&Hu немецкий сантехнический бренд разработал архитектурные решения и коллажи материалов, которые предлагают модели реализации ванных комнат в «переходном стиле», а также обеспечивают дальнейшее развитие идеи тренда. Разработки находятся в идеальном соответствии с новой философией баланса между традиционной элегантностью и современным шиком.

Vaia: элегантный и прогрессивный дизайн как новый образ современности
Исследование современных тенденций в дизайне всегда являлось важным источником вдохновения для Dornbracht. Серия Vaia также представляет собой результат погружения в современную культуру. Vaia отличается тактичным и сбалансированным дизайном, вдохновленным интерьерным трендом «Переходный стиль». Деликатный излив преобразует традиционную форму смесителя в открытый силуэт. Отсылка к традиции также заметна в решении вентилей, которые доступны в крестообразной форме и в виде рычагов; четкая геометрия силуэта сочетается с мягкостью контуров. Розетки конической формы создают плавный переход к умывальнику. Арматура Vaia одинаково успешно вписывается как в традиционную, так и современную архитектуру ванной комнаты, а также в пространства, которые сочетают в себе стилистически разные элементы в соответствии с идеей «переходного стиля».

Вдохновляя архитекторов и проектировщиков
Переходный стиль как тренд в дизайне интерьера характеризуется сочетанием традиционных и современных элементов, сбалансированным соотношением привычного и нового и создает располагающую среду, которая позволяет моментально почувствовать себя как дома. Dornbracht пригласил архитекторов Рафаэля де Карденаса, а также Линдона Нери и Россану Ху (бюро Neri&Hu) разработать авторские интерпретации переходного стиля и предложить инновационное видение данной тенденции в дизайне интерьера.

Карденас и Neri&Hu работали над мудбордами, эскизами, коллажами материалов и архитектурным дизайном независимо друг от друга. Их идеи и предложения легли в основу архитектурных решений ванных комнат, которые были разработаны агентством Meiré und Meiré.

Созданные концепции предлагают вдохновляющие модели планировок и оформления для архитекторов и проектировщиков ванных комнат, а также застройщиков.

#createnewbalance
Как создать дизайн интерьера, который заслуживает эпитета «переходный»? Как сочетать гармонию аллюзий на традиции и свежих современных идей? Подход Рафаэля де Карденаса и Neri&Hu к решению этих вопросов впечатляет своей новизной. Их работы представляют неисчерпаемый источник вдохновения. Осуществляя новый подход к дизайну интерьера, начиная с июля 2017 года, бренд Dornbracht приглашает архитекторов, дизайнеров, проектировщиков ванных комнат и всех интересующихся делиться своим видением переходного стиля под хэштегом #createanewbalance. Междисциплинарная платформа обмена творческими идеями Dornbracht призвана стать площадкой для актуальной дискуссии.

Рафаэль де Карденас
Необычная форма пространства определяет привлекательность интерпретации «переходного стиля» Рафаэлем де Карденасом. S-образные изгибы плана формируют альковы, напоминающие внутреннее устройство часовен и создающие почти сакральное ощущение. Этот лейтмотив логически продолжается формой дверных арок, соединяющих различные зоны, а также прозрачным куполом, который обеспечивает доступ в помещение естественного света и в буквальном смысле открывает архитектуру для цикла сменяющих друг друга дня и ночи.

Возникающий в результате рисунок освещения в сочетании с другими элементами дизайна Карденаса формирует основу архитектуры ванной комнаты. Арматура Vaia установлена на располагающиеся в округлых альковах умывальники, монолитная форма которых с выраженными угловыми гранями контрастирует со смесителями и архитектурой. Конструкции из кирпича создают захватывающий фон для арматуры в новой отделке «темная матовая платина» со слегка отполированной темной шелковисто-матовой поверхностью.

Neri&Hu
Линдон Нери и Россана Ху из бюро Neri&Hu предлагают трактовку «переходного стиля» в изначальном смысле данного выражения и рассматривают ванную в качестве переходной зоны, места временного пребывания и пространства регенерации. «Мы представили себе дом, где живут два персонажа: интроверт и экстраверт», - поясняет Линдон Нери. «В нашем видении ежедневным ритуалам отводится особое внимание; они приобретают статус церемоний».

В данном концептуальном решении умывальник занимает центральное положение в архитектурной планировке ванной и становится местом встречи и коммуникации. Комбинация смесителя для настенного монтажа и отдельно стоящего смесителя напоминает партнеров в диалоге, в то время как основание умывальника рифмуется с формой крестообразных вентилей Vaia. Переходный характер архитектуры и взаимодействие между внешним и внутренним пространством подчеркиваются использованием контрастных форм и материалов. Мрамор вступает в диалог с бетоном, бронза и золото оттеняют дерево, а также создают аллюзию на азиатские мотивы.


Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Neri&Hu, Dornbracht, Vaia, Transitional Style
1a_Dornbracht_Transitional_Style Согласно концептуальному решению Neri&Hu, арматура Vaia в матовой платине занимает
центральное положение в архитектуре ванной и становится местом коммуникации. Два смесителя,
настенный и отдельно стоящий, представлены в качестве партнеров диалога. Переходный
характер архитектуры ванной, а также взаимодействие между экстерьером и интерьером
подчеркнуты применением контрастных форм и материалов. Мрамор сочетается с бетоном,
бронза и золото подчеркивают детали из дерева.
Фото: Dornbracht, Фотограф: Томас Попингер, Арт-директор: Майк Мейре
Neri&Hu, Dornbracht, Vaia, Transitional Style
1b_Dornbracht_Transitional_Style Согласно концептуальному решению Neri&Hu, арматура Vaia в матовой платине занимает
центральное положение в архитектуре ванной и становится местом коммуникации. Два смесителя,
настенный и отдельно стоящий, представлены в качестве партнеров диалога. Переходный
характер архитектуры ванной, а также взаимодействие между экстерьером и интерьером
подчеркнуты применением контрастных форм и материалов. Мрамор сочетается с бетоном,
бронза и золото подчеркивают детали из дерева.
Фото: Dornbracht, Фотограф: Томас Попингер, Арт-директор: Майк Мейре
Посмотреть видео
02.05.2017 
25 years of Tara: Dornbracht adds the exquisite cyprum finish to the series
25 years of Tara, Dornbracht, Cyprum, fitting
The essentials at a glance: The new product: Dornbracht is giving the iconic design of the Tara fitting an exquisite cyprum finish to celebrate the twenty-fifth anniversary of the series
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Iserlohn, May 2017
25 years ago, it revolutionised design in the bathroom and is now regarded as an icon of modern bathroom design. Since its launch in 1992, Dornbracht’s Tara has become a much-copied and multiple award-winning design classic. To mark Tara’s anniversary this year, Dornbracht is launching the fittings series in the exquisite cyprum finish.

Hardly any other fitting has made such a radical and lasting impression on bathroom design as Tara. With its minimalist design, characteristic cross-handles and slender, semi-circular spout, it was nothing like the trend at the start of the nineties. But despite – or actually because – of its progressive design language, it did not take Tara long to became a design icon. A mere ten years after its market launch, a book dedicated to its success story was published: “Tara. Homage to a Bathroom Fitting and an Archetype”.

And Dornbracht has consistently updated this story ever since. In 2008, the Tara design was subtly revised – fully in keeping with the guiding principle of “you don’t change a classic, you refine it”. A reduction in the diameter of the handles and rosettes and minimal lengthening of the body of the fitting have now given Tara a more slender, more upright and more delicate look. The contours of all Tara fittings have been sharpened overall, to make the perfect geometry and symmetry of the clear design language even more apparent.

“Tara is the perfect embodiment of the Dornbracht design principles of Proportion, Precision, Progressiveness, Personality and Performance”, says Managing Partner Andreas Dornbracht. These so-called 5 Ps form the basis of a lasting aesthetic quality that is guided not by prevailing taste, but by universal design principles. “Although launched 25 years ago, Tara has lost nothing of its contemporary relevance and it is still the epitome of avant-garde in the bathroom.”

The distinguishing features of a classic such as Tara are its universality and the fact that it is equally at home in many different contexts. Both the clear design language and the great variety of finishes play a part in this. As with all the Dornbracht series, numerous variants are available: from chrome, platinum and champagne, to brass and gold, in different matt and polished versions. It is this great variety that allows Tara to match the tone of a bathroom architecture, or even create a distinctive contrast. Whether classic or progressive – it always looks relevant and contemporary. Tara opens up numerous options for personalising bathroom design and also provides a response to the megatrend of individualisation.
Tara in cyprum is further proof of the versatility of Dornbracht’s iconic fittings series. The sheen of the rose-gold finish of 18-carat gold and copper is particularly fine, and radiates warmth and elegance.

Tara is available in numerous versions for basin, bath, shower and bidet, and also as a kitchen fitting. All variants are available with levers, as well as the classic cross-handles. A perfectly matched range of accessories rounds off the series.


About Dornbracht
Aloys F. Dornbracht GmbH & Co. KG, with headquarters in Iserlohn, is a globally active family-run manufacturer of high-quality fittings and accessories for bathrooms and kitchens. Highly qualified employees and the most modern production technologies guarantee the highest manufacturing quality. With 'Culturing Life' as its brand claim, Dornbracht continually broadens its foundations of competence in the areas of design and water. Technological innovation to promote connectivity and convenience, and the prevention of ill health through a focus on daily well-being, increasingly characterise the Company's brand orientation and product developments of the future. This is how Dornbracht forever designs – and cultivates – life anew. A long-running cultural commitment through its Culture Projects provides Dornbracht with an ongoing source of fresh inspirations while advancing innovation and technology leadership in the bathroom and kitchen habitats. Dornbracht is part of the Dornbracht Group that, together with Alape, brings together two premium providers for the bathroom and the kitchen.

More about Dornbracht online:
dornbracht.com - facebook.de/dornbracht - twitter.com/dornbracht - youtube.com/dornbracht - pinterest.com/dornbracht


Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Tara, Cyprum, Dornbracht, 25 years of Tara
01_Dornbracht_Tara.jpg Its characteristic design language has made Tara an icon of modern bathroom design. It is still one of the
most-copied fittings in the world – but it is the fine distinctions that make the original so distinctive: its
harmoniously balanced proportions, its precise workmanship that is accurate in every detail and the
perfection of its technology and function. Here to be seen in the exquisite cyprum finish.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
25 years Tara, variety of finishes, Dornbracht
02_Dornbracht_Tara To celebrate Tara’s 25th anniversary, Dornbracht is adding the exquisite cyprum version to the series.
The sheen of the rose-gold finish made from 18-carat gold and copper is particularly fine.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
Tara, 25 years, Dornbracht
03_Dornbracht_Tara Thanks to the great variety of finishes, Tara provides ample opportunity to individualise your bathroom design.
In polished Chrome.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
Tara, 25 years, Dornbracht, classic
04_Dornbracht_Tara Thanks to the great variety of finishes, Tara provides ample opportunity to individualise your bathroom design.
In platinum.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
Tara, 25 years, Dornbracht
05_Dornbracht_Tara Thanks to the great variety of finishes, Tara provides ample opportunity to individualise your bathroom design.
In platinum matt.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
06_Dornbracht_Tara Thanks to the great variety of finishes, Tara provides ample opportunity to individualise your bathroom design.
Here in matt black.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
Tara, matt black, Interior, bathroom, Dornbracht
07_Dornbracht_Tara Maximum contrast – and a deliberate homage to the Bauhaus: Tara in matt black, given a classic setting in
a bathroom where white dominates.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
08_Dornbracht_Tara
The archetypal fitting. Tara in polished chrome.
Product concept and design: Sieger Design
Creative direction: Mike Meiré
Photos: Thomas Popinger
Copyright: Dornbracht
Посмотреть видео
24.05.2016 
Новый взгляд на «общественную личную жизнь»: Dornbracht поддерживает арт-проект Шона Максимо на 9-й Берлинской биеннале современного искусства
Коротко о главном: Тема: Dornbracht поддерживает проект художника Шона Максимо на 9-й Берлинской биеннале современного искусства
Проект: Инсталляция ванной комнаты в Институте современного искусства KW в Берлине
Особенность: Сфера частной жизни становится общественным информационным центром
Время проведения: 9-я Берлинская биеннале современного искусства (4 июня – 18 сентября 2016)
Изерлон, июнь 2016 г. 
Dornbracht, производитель сантехнической арматуры премиум-класса, выступает спонсором проекта Шона Максимо на 9-й Берлинской биеннале, которая проходит летом 2016 года. На площадке Института современного искусства KW художник и архитектор Шон Максимо представляет инсталляцию в виде ванной комнаты «унисекс», размывающую границы между личной и общественной сферами жизни. 
 
Шон Максимо превращает место уединения в центр информации, гибрид интерьерного и экстерьерного пространства, частной и общественной зоны. Здесь закон вовлеченности и распространения информации одерживает верх над неприкосновенностью личного. Ванная комната изымается из контекста индивидуальных отправлений и формальных ритуалов, чтобы стать полигоном для исследования повседневного опыта сетевого взаимодействия. Крупноформатные гиперреалистичные фотографии на стенах и потолке имитируют открытость пространства, а масштабные электронные планшеты осуществляют связь с внешним миром и рассказывают о программе Берлинской биеннале. С целью активировать пространство туалетной комнаты Шон Максимо размещает по центру вместо обычного напольный унитаз (как в общественных уборных).
 
Тема конфликта между частной и общественной сферами жизни, отраженная в инсталляции, и ранее исследовалась компанией Dornbracht в рамках серии «Культурные проекты». Например, данной проблеме была посвящена выставка «Один на один» (One on One) при поддержке Dornbracht, которая была показана в KW в Берлине в 2012 году. Посетителей ждал необычный арт-эксперимент. Экспозиция состояла из отдельных, замкнутых в себе пространств, в которых находились произведения, созданные специально для выставки. Внутрь мог попасть только один посетитель за раз. Таким образом, вместо привычного коллективного восприятия искусства на публике, создавался мощный личный контакт с художественным произведением. В продолжение темы четвертое издание «Бесед Dornbracht» (Dornbracht Conversations, DC4), озаглавленное «Общественная личная жизнь», было посвящено утрате неприкосновенности частной жизни и пересмотру понятия интимности как такового.
 
Наконец, данная тема была затронута в инсталляции The Island (KEN) («Остров») нью-йоркского арт-коллектива DIS, который входит в кураторскую команду нынешней Берлинской биеннале. Проект был создан в сотрудничестве с Dornbracht и Майком Мейре (совместная разработка дизайна). Гибридный продукт, объединяющий обычно отдельные пространства кухни (общественное) и ванной (личное), ставит под вопрос привычные шаблоны и логику использования. Впервые проект The Island (KEN) был представлен в 2015 году на Триеннале Нового Музея в Нью-Йорке; за этим последовал показ в Парижском Музее Современного Искусства в рамках выставки «КОВОРКЕРЫ – Сеть как Искусство». 
 
Поддержка проекта Шона Максимо позволяет компании Dornbracht вновь обратиться к этой проблематике. В исследовании взаимоотношения сфер общественного и личного художник уделяет повышенное внимание усилению роли цифровых технологий – аспекту, имеющему для Dornbracht особую актуальность. Компания, которая является бесспорным первопроходцем индустрии, пропагандирует применение цифровых технологий на кухне и в ванной комнате. Многолетний опыт исследования искусства и культуры является неисчерпаемым источником вдохновения для Dornbracht. С 1996 года компания поддерживает избранные выставки и культурные проекты. Благодаря активному обмену идеями и опытом с независимыми художниками, музыкантами, архитекторами и дизайнерами, бренд Dornbracht выработал новый взгляд на пространства ванной комнаты и кухни и сформировал концепцию культуры ванной комнаты, что также нашло отражение в его нынешнем девизе «Совершенствуя жизнь» (Culturing Life).
 
О Шоне Максимо
Художник и архитектор Шон Максимо задействует различные техники, от скульптуры до цифровых технологий и дизайна. Его работы публиковались в New York Times, Zeit Magazin, архитектурном журнале «PIN-UP», а также Interview Magazine, и были представлены на различных выставках и площадках, включая Портлендский институт современного искусства, Швейцарский институт, музей MoMA PS1 и Музей искусств имени Хорхе Переса в Майами.
 
Более подробная информация о Шоне Максимо в Интернет:
www.shawnmaximo.com

Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Посмотреть видео
20.04.2016 
Cosmopolitan: Luxury apartments in Warsaw
Dornbracht, Reference, Cosmopolitan, Warschau, IMO
The essentials at a glance: Project: Cosmopolitan
Type of project: Luxury apartment buildings
Location: Warsaw (Poland)
Architect: Helmut Jahn, Murphy/Jahn
Interior Design: de novo – Magdalena Dusínska and Magda Jeziorowska
Investor: Tacit Development
Rooms: 236 apartments
Dornbracht products: IMO
Opening: June 2014

Iserlohn/Warsaw, April 2016
At 44 storeys and 160 metres high, the Cosmopolitan luxury apartment skyscraper is the second-tallest building in Warsaw. The internationally renowned architect Helmut Jahn is responsible for the imposing building, the first project he has accomplished in Poland. Timeless design and lasting quality were prevalent in every detail of the furnishing of all 236 luxury apartments (each 52–500 square metres in size), a total which also includes four penthouses. With this in mind, Dornbracht's versatile IMO designer fitting seemed an obvious choice.

Situated right in the centre of Warsaw, the Cosmopolitan is directly between Emilia Plater Street and Twarda Street, the two main traffic arteries of the city. With floor-to-ceiling windows in every room in the tower, unique views can be enjoyed over the city in every direction, including the Palace of Culture and Science and the business district, the Saxon Garden and the Old Town. The bay windows projecting beyond the surface of the building are a special architectural feature, creating an exceptionally wide panoramic view. There are shops and restaurants on the lower floors of the Cosmopolitan, a great attraction for residents and tourists alike.

Living in style in Warsaw
The interior design of the apartments was the brainchild of the Warsaw de novo design studio of Magdalena Dusínska and Magda Jeziorowska. Quality was also a priority in the timeless and modern design of the furnishings. Only the best brands were good enough to provide the materials for everything from furniture to electronics. Intelligent home automation control by means of smartphone or tablet makes these luxury apartments even more special.  

Individual bathroom design with Dornbracht IMO
The Italian marble on the walls and floors creates an ambience of pure luxury and bears witness to exceptional quality. This is also evident in the choice of fittings and shower sets; here the interior designers decided to use Dornbracht IMO. Thanks to its modern design and universal design language that combines a round body with a right-angled lever and spout, the series fits harmoniously into every bathroom. As its name suggests, IMO (short for "In My Opinion") places the emphasis firmly on the individual user's view of life. It is as if the series were made for the Cosmopolitan, which is home to the various inhabitants of the multi-cultural city of Warsaw. The IMO single-lever basin mixer and the matching complete shower set in brightly polished chrome were used for the bathrooms; the full product programme for the series has many different variants for washbasin, shower, bath and bidet.


IMO is available in polished chrome and platinum matt versions. Their characteristic shine and exceptional depth of colour are proof of outstanding product quality. Like all Dornbracht fittings, 100% of IMO is produced in Germany. The manufacturer of premium fittings is thus able to maintain a consistently high standard and precise manufacturing quality, Made in Germany.

Address:
Ul. Twarda 4 – 00–105 Warsaw, Poland

About Dornbracht
Iserlohn-based Aloys F. Dornbracht GmbH & Co. KG is an international, family-run manufacturer of high-quality designer fittings and accessories for bathrooms and kitchens. Highly-qualified employees and state-of-the-art production technologies guarantee top-level manufacturing quality. The brand claim of "Culturing Life" expands the company's fundamental design and water expertise: technological advance in the sense of connectivity and comfort and prevention in the sense of health and wellbeing are more noticeably influencing future brand alignment and product development. Dornbracht keeps finding new ways to design - cultivate - life. For years, Dornbracht's cultural commitment to the Culture Projects has continually provided new impetus and encouraged the use of leading innovation and technology in bathrooms and kitchens.

With the intelligent, open Smart Water system, Dornbracht is one of the first to transfer the opportunities and possibilities of digitalisation to these environments. Dornbracht is part of the Dornbracht Group, along with Alape, in a union of two premium bathroom and kitchen suppliers.

More about Dornbracht on the Internet:
dornbracht.com - facebook.de/dornbracht - twitter.com/dornbracht - youtube.com/dornbracht


Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Dornbracht, Reference, Cosmopolitan, Warshaw, IMO
01_Dornbracht_Cosmopolitan_Warschau At 160 metres and 44 storeys, the Cosmopolitan is the second-tallest building in the Polish capital and is home to 236 stylishly furnished luxury apartments.
Dornbracht, Cosmopolitan, Referenz, Warschau, IMO
02a_Dornbracht_Cosmopolitan_Warschau As in all the residential areas of the Cosmopolitan, exceptional design and the very highest quality were also paramount in the bathrooms. The Italian marble on the walls and floors bears witness to this, as does the choice of fittings: sitting proudly on the washbasins are single-lever mixers from Dornbracht's IMO series.
Dornbracht, Cosmopolitan, Referenz, Warschau, IMO
02b_Dornbracht_Cosmopolitan_Warschau As in all the residential areas of the Cosmopolitan, exceptional design and the very highest quality were also paramount in the bathrooms. The Italian marble on the walls and floors bears witness to this, as does the choice of fittings: sitting proudly on the washbasins are single-lever mixers from Dornbracht's IMO series.
Cosmopolitan, Referenz, Warschau, IMO
03_Dornbracht_Cosmopolitan_Warschau IMO combines a round body with a right-angled lever and spout, its universal design language allowing it to fit harmoniously into different style worlds.

Cosmopolitan, Referenz, Warschau, IMO
04_Dornbracht_Cosmopolitan_Warschau.jpg The shower sets also come from Dornbracht's IMO series, a satisfyingly clear, timeless design that impresses with its high-quality workmanship and materials.

Посмотреть видео
12.04.2016 
Salone del Mobile 2016: The Dornbracht Group on show as Dornbracht and Alape share a stand at the trade fair
Important points in a brief The trade fair: Salone del Mobile 2016
The new product: Dornbracht and Alape (Dornbracht Group) share a stand
Stand: Hall 24, Stand G07/G19

With Dornbracht and Alape, the Dornbracht Group unites two premium suppliers of bathroom and kitchen products, which have been combined their expertise to create a broad portfolio of brands since 2013. Both brands will appear together at Salone del Mobile 2016 for the first time, sharing a stand at the trade fair to increase their presence and visibility before customers and dealers.

The foundation for the Dornbracht Group dates back to 2001 when Alape was acquired by Dornbracht. As well as consolidating internal know-how and experience, the Dornbracht Group creates an enhaced  expertise around integral product and system solutions for the long term. The "Premium Solutions for Interior Architecture" brand claim is both aspirational and inspirational for the corporate group – it is a visionary claim that demonstrates the quality and innovative force of the group.

With the creation of the Dornbracht Group, organizational structures are simplified and efficient synergies created, for example, the centralized control of international distribution. In addition to this, sustainable development processes, international networking, stylistic compatibility and future-oriented industrial manufacturing form the core of the Dornbracht Group. The promotion of social and cultural projects is also an integral part of the Group’s identity.

An overview of the Dornbracht Group:

Dornbracht
Dornbracht is an internationally active, family-run manufacturer of high-quality designer fittings and
accessories for bathrooms and kitchens. The brand vision of ‘Culturing Life’ continues the years of
discussion and debate about these habitats, the investigation of recurrent actions by the user, and new
technologies that continually lead us to new questions, ideas and products. Dornbracht keeps finding new
ways to design - cultivate - life.
www.dornbracht.com

Alape
Founded in 1896, manufacturer Alape crafts individual washplace solutions in the private and semi-public domain.
The reduced design, the special aesthetics and the diverse combination options give every washplace the impression of being unique and personal. The high quality and precise workmanship of all the glazed steel sinks and washbasins, in combination with other high-quality materials, emphasises the leadership ability of the brand.
www.alape.com

More about the Dornbracht Group online: dornbrachtgroup.com


Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Посмотреть видео
12.04.2016 
From bathroom to private spa: Individual water applications for a personal health strategy
Dornbracht Private Spa
The essentials at a glance:

The subject: Transforming Water, Smart Water & Water Modules

The vision: The bathroom becomes a private spa / preventive health care and the promotion of good health in the comfort of your own home

Product concept and design: Sieger Design

         Creative direction: Mike Meiré

Iserlohn, April 2016

Sanus per Aquam (SPA) – health through water. With Dornbracht's specialised products and technologies, the user does not have to be in an exclusive spa to experience the effectiveness of water; it is possible to do so at home. Revitalising Kneipp applications with an affusion pipe, and beneficial foot baths with exceptional shower experiences created by special water choreographies can be called up at the touch of a button. The different products and applications can be arranged in accordance with individual needs.

 

In a modern society, where the demands on individuals are steadily increasing, health has become one of the most important human commodities. As a gauge of personal capability, good health it is increasingly defining both physical and spiritual well being, and permeates every area of life. For many people, it is not just participating in sporting activity and following a healthy diet it also includes the use of accessories and apps for self-optimisation – whether an activity tracker, a smartwatch or a fitness band. The bathroom also has an important role to play in this framework. A favourite place of retreat, it has become a personal 'private spa', where attention focuses on the individual and their needs: recharging the batteries, reducing stress and recovering. 

 

Water works positively, and this is deliberately used and experienced in a variety of different ways. Affusions, washing, baths and foot baths are all beneficial to the organism and calm, relax or stimulate, according to the type of application. Hydrotherapy is a crucial component of Kneipp's tried and tested health philosophy, which was added to the nationwide inventory of intangible cultural heritage by the German Commission for UNESCO in 2015.

 

Dornbracht's affusion pipe is a simple, yet all the more effective enhancement of the private bathroom that allows the user to carry out Kneipp affusions in the comfort of their home – at the washbasin or in the shower.

A valuable addition to the fitting, it makes life more convenient when you want to carry out invigorating arm or facial affusions at the basin, or a thigh affusion in the shower, for instance. Used correctly, they encourage blood flow and stimulate the circulation, metabolism and nervous system. The facial affusion is also called the beauty affusion in Kneipp therapy. It is a very gentle and refreshing application to pleasantly stimulate blood flow and firm up facial skin.

 

Jochen Reisberger is the head of physiotherapy at the Kneippianum in Bad Wörishofen, the leading Kneipp Centre in Germany, and he explains the correct way to carry out Kneipp affusions in a series of videos produced in collaboration with Dornbracht and available at: www.dornbracht.com/kneipp.

 


 

Contrast bathing and stimulation of the reflex zones on the feet with the Dornbracht Foot Bath.

The Dornbracht Foot Bath is a private spa unit with scenario capability that makes it easy to integrate the luxury of a beneficial foot bath into everyday life. The Relax scenario heats the water to dissolve tension in the muscles and calm the circulation, whereas Vitalize invigorates the body and the mind. Energetic changes in temperature stimulate the reflex zones, while the increasing intensity of the jets activates the nervous system. In addition to the scenarios, there are two pre-set comfort functions that allow the water to pour in easily and safely until it reaches ankle or calf height.

 

Deep relaxation with the Comfort Shower

Dornbracht's innovative Comfort Shower application adds a unique, seated water experience to enhance your private spa. Different outlets and flow modes form beneficial scenarios at the touch of a button, while the seated posture ensures deep relaxation. Choose between De-Stressing, Balancing and Energizing scenarios, all of which are easily summoned with Dornbracht Smart Tools. The choreographies combine different outlets and flow modes to develop a balancing, relaxing or invigorating effect,– releasing your body, mind and soul to a unique and holistic experiences with water.

 

Refreshing and revitalising with the Dornbracht Leg Shower

Dornbracht Leg Shower is ideal for programmed leg affusions. Four Water Bars are mounted at calf height and deliver cold (Refresh) or alternating hot-and-cold (Vitalize) bursts of water at the touch of a button. The Leg Shower is refreshing after sport, for instance, or stimulating, as deliberate changes in temperature help to boost the defences and the immune system. The Leg Shower is available on its own, or as an addition to the Comfort Shower.

 

Horizontal Shower –  a unique water experience while reclining.  

Dornbracht Horizontal Shower provides a relaxing massage with water while reclining. The horizontal shower combines six Water Bars that are set into an extensive shower panel above a reclining area. Here too. The different flow modes can be combined into pre-programmed choreographies of water temperature and volume – balancing, invigorating or relaxing. With everything operated from the central control element, eTool. The user can enjoy this exceptional water experience lying on their stomach or back on a heated reclining area.

 

Like taking a shower in the open air – Sensory Sky

Dornbracht Sensory Sky turns taking a shower into a unique experience that touches all the senses. Different rain modes, mist, light and fragrances complement one another in complex choreographies that are inspired by weather phenomena and the moods of nature. The extensive, flat rain panel has separate nozzle arrays for the overhead spray, body spray and rain curtain, as well as a cold water mist nozzle and light and fragrance functions. In addition to the three Readjust, Rejoice and Release scenarios, the sprays, nozzles, light and fragrances can also be activated separately and independently for an individual shower experience. Whether a programmed or personal choreography, you can experience water in different dimension with Sensory Sky.

 

Refresh yourself and warm up with the hot & cold Water Dispenser

Dornbracht's Water Dispenser dispenses filtered hot or cold water as required in a matter of seconds, satisfying the requirement for your private spa to have its own source of drinking water – ideal for occasional refreshment, or a convenient way to prepare tea. It is extremely easy to use. Move the lever backwards for cold water. Move the lever forwards for hot water.


Подробнее Свернуть
Фото, содержащиеся в пресс-ките
Dornbracht Private Spa: Arm Treatment
01_Private_Spa Hydrotherapy is a tried and tested element of Kneipp's health philosophy, with many positive effects on an individual's health and well being. For instance, an affusion pipe at the washbasin makes it easy to carry out invigorating arm or facial affusions. Copyright: Dornbracht, Photo: Stephan Abry
Dornbracht Private Spa: Foot Bath
02_Private_Spa The different flow settings and pre-programmed scenarios (Relax or Vitalize) of Dornbracht's Foot Bath are ideal for beneficial stimulation of the reflex zones on the feet. Rising temperatures ease tension out of the users muscles and calm the circulation. Changes in temperature are invigorating, and when combined with the massage jets, activate the nervous system. The extending affusion pipe is usable for knee affusions - and true to the example set by Kneipp. Copyright: Dornbracht, Photo: Stephan Abry
Dornbracht Private Spa: Comfort Shower
03_Private_Spa With the innovative Comfort Shower water application, showers can be enjoyed either when standing up or seated. The Big Rain panel envelops the body in big, glistening drops of water, whereas the water from the Water Fall with Pearl Stream falls gently onto the neck and shoulders. A powerful stream of water from two Water Bars massages the upper and lower back, and there is an affusion pipe to provide additional and beneficial Kneipp treatments. As with Vertical Shower and Horizontal Shower, Comfort Shower also offers a choice between De-Stressing, Balancing and Energizing scenarios, all controlled with Dornbracht Smart Tools.
Copyright: Dornbracht, Photo: Thomas Popinger
Dornbracht Private Spa: Comfort Shower
03a_Private_Spa With the innovative Comfort Shower water application, showers can be enjoyed either when standing up or seated. The Big Rain panel envelops the body in big, glistening drops of water, whereas the water from the Water Fall with Pearl Stream falls gently onto the neck and shoulders. A powerful stream of water from two Water Bars massages the upper and lower back, and there is an affusion pipe to provide additional and beneficial Kneipp treatments. As with Vertical Shower and Horizontal Shower, Comfort Shower also offers a choice between De-Stressing, Balancing and Energizing scenarios, all controlled with Dornbracht Smart Tools.
Copyright: Dornbracht, Photo: Thomas Popinger
Dornbracht Private Spa:Leg Shower
04_Private_Spa Leg Shower enhances the private spa with a programmed leg affusion application – either on its own or as the perfect addition to the Comfort Shower. Four Water Bars are mounted at calf height and easily deliver cold (Refresh) or alternating hot-and-cold (Vitalize) bursts of water at the touch of a button. This is especially refreshing after sport actives as the deliberate changes in temperature help boost the body's defences. Photo: Copyright: Dornbracht, Thomas Popinger
Dornbracht Private Spa: Horizontal Shower
05_Private_Spa Horizontal Shower enhances the private spa by offering an exceptional, reclining water experience. The shower has a combination of six massage jets that are flush-mounted above the reclining area, and therapeutically pour water over the body at different intensities. Copyright: Dornbracht, Photo: Thomas Popinger
Dornbracht Private Spa: Sensory Sky
06_Private_Spa A multifaceted interplay of different rain modes, mist, light and fragrance. Inspired by nature's weather phenomena, Sensory Sky offers a unique experience with water that touches all the senses The extensive rain panel has separate nozzle arrays for the overhead spray, body spray and rain curtain, as well as a cold water mist nozzle with light and fragrance functions. Copyright: Dornbracht, Photo: Markus Jans
Посмотреть видео

Здесь можно скачать пресс-кит. Пожалуйста, заполните форму и выберите тип файла.